You appear in only 11.1% of AI homeowner searches for PLUMBING in Boston. 88.9% of the time, Boston Standard Plumbing, Roto-Rooter Plumbing & Water Cleanup, and Elman Plumbing are getting those calls. This is what we fix.
Not a simulation. We asked the engines what a Boston homeowner would ask, and this is exactly what came back. Horvitz Plumbing & Heating was missing from 8 of 9 answers shown. Every one of those is a call that went to the highlighted competitor instead.
Competitors highlighted in orange. Your business in teal, when it appears.
Before answering, the engines read these exact websites. This is the real citation backbone for plumbing in Boston — if your business is not present and consistent on these sources, the engines have nothing to recommend. This list is the to-do list.
Copy-paste JSON-LD schema built for Horvitz Plumbing & Heating, the directories AI actually read for you, and your 7-step playbook. Everything you need to start climbing today.
Open my Fix Kit →10 homeowner questions × 3 AI engines = 30 measurement points. Red = invisible. Yellow = partial. Green = cited.
Citation score across all AI engines, last 10 weeks. You vs industry average vs top PLUMBING competitor in Boston.
Real per-engine numbers from this audit. Each engine weights schema, citations, and review signal differently. Fight the lowest-scoring engine first.
| Engine | Score | Citation rate | Avg position | |
|---|---|---|---|---|
| ChatGPT | 0.0 /100 | 0 of 3 prompts | Not cited | |
| Perplexity | 33.3 /100 | 1 of 3 prompts | #4 | |
| Claude | 0.0 /100 | 0 of 0 prompts | — | |
| Gemini | 0.0 /100 | 0 of 3 prompts | Not cited |
Built from this audit's actual numbers. Ranked by revenue impact. Step 1 is the highest-leverage move you can make this week.
Each row is a real homeowner query. PLUMBING Boston. Real AI response. Real competitor getting the call.
| Question | Winning competitor | Their position | You |
|---|---|---|---|
| #1 "Best plumber in Boston" | Elman Plumbing | Position #1 | You: not cited |
| #2 "Emergency plumber near Boston" | The Boston Plumber | Position #3 | You: not cited |
| #3 "Drain cleaning service Boston" | Boston Standard Plumbing | Position #1 | You: not cited |
| #4 "Water heater replacement Boston" | Lists Massachusetts Plumbing License | Position #1 | You: not cited |
| #5 "Affordable plumbing Boston" | Elman Plumbing | Position #3 | You: not cited |
| #6 "Tankless installer Boston" | Boston Standard Plumbing | Position #3 | You: not cited |
| #7 "Sewer line repair Boston" | Roto-Rooter Plumbing & Water Cleanup | Position #1 | You: not cited |
| #8 "Toilet repair Boston" | Boston Standard Plumbing | Position #2 | You: not cited |
| #9 "Burst pipe emergency Boston" | The Boston Plumber | Position #1 | You: not cited |
| #10 "Pipe leak who to call Boston" | Roto-Rooter Plumbing & Water Cleanup | Position #1 | You: not cited |
Where you rank against PLUMBING competitors in Boston. Score is composite across all AI engines.
| Rank | Score | Mentioned Score | |
|---|---|---|---|
| #1 Horvitz Plumbing & Heating YOU | 51 | 1 cites | |
| #2 Boston Standard Plumbing | 37.5 | 3 cites | |
| #3 Roto-Rooter Plumbing & Water Cleanup | 31.2 | 3 cites | |
| #4 Lists Massachusetts Plumbing License | 31.2 | 1 cites | |
| #5 Elman Plumbing | 27.9 | 1 cites | |
| #6 The Boston Plumber | 26.0 | 1 cites |
Four things AI engines check when a homeowner asks for plumbing service. You're failing on the ones that matter most.
In 30 AI homeowner queries, your business was cited 1 times. Industry top performers: 15-25.
When AI does mention you, is the phone number, address, and hours correct? Or is it sending homeowners to a wrong number?
How dominant your competitors are in the AI answer slot. The lower this is, the more concentrated the market.
AI engines need JSON-LD schema, GBP completeness, and consistent NAP across 30+ data sources to trust you. Most contractors have none of this.
Different engines reward different signals. Spending time on the wrong one is how most operators waste a quarter.
Four mechanisms running every week. Proprietary method. Same protocol used to lift scores 30-50 points in 45-60 days.
Based on 240 AI homeowner searches/mo for plumbing in Boston, average ticket $600, 2.5% close rate. Your real audit pulls actual local search volume.
If Mentioned gets you ONE extra service call per month from AI search, here's the return.
Conservative math uses 4 jobs/mo — the floor most plumbing operators hit by month 3. Many do double that.
31% of homeowners now ask ChatGPT, Perplexity, or Gemini for local service recommendations. That number is projected to hit 60%+ by 2027 (Pew, McKinsey). Google's market share for local "best [trade] near me" queries has dropped 14 points in 18 months.
Local businesses spent the last 20 years optimizing for Google. Now they need to optimize for AI — and almost none of them have. Mentioned is the layer between local service operators and the AI engines that homeowners use to find them. Same role Yext played for Google search.
Every audit feeds public rankings. Operators climb. Homeowners discover. The category gets transparent.
When Mentioned subscribers move up, the public leaderboard reflects it. SEO + LLM citation flywheel.
Every penny back. No clawback. No "but you have to keep paying." If the mechanism doesn't work for you, we eat the cost. That's how confident we are.
I'll walk you through your real Mentioned Score, show you the gap to top quartile, and answer the "yeah but does this work for [my trade]" question on the call. No sales pitch. 15 minutes.
Enter your business. Mentioned runs the full audit in 90 seconds and emails you the report. No card, no commitment.