Founder

About Mentioned

Nick Beyer

Founder. 26, Frederick MD. Growth operator.

Built AI back office for a $3M HVAC company. Eight months in, saw the visibility gap: 87% of contractors invisible to AI search engines, nobody measuring it. Built the measurement engine. Built the public benchmark. This is it.

Founder beta case study

Anonymous $3M HVAC contractor

Before

24

Feb 2026 score

After

67

May 2026 score

Delta

+43

points in 90 days

Top 3 fixes

  1. FAQ schema markup on service pages (RankMath JSON-LD)
  2. GBP post cadence 3x per week (city + service + outcome)
  3. HVACBusiness schema with full NAP

Founder also operates this business as internal beta. Public customer case studies publish Q3 2026 after embargo lifts and customer permissions land.

What I shipped

137 audits. HVAC, plumbing, electrical, roofing contractors scored on the same 30-query standard. Methodology pinned to v2026.06.1. Median score 24/100. Data published under CC-BY-4.0 for trade publications and other researchers to cite directly.

Methodology v2026.06.1. 30 standard homeowner queries per contractor across ChatGPT, Perplexity, Claude, Gemini. Scoring: 1 point per engine citation, 2 points for first position. Weighted across citation presence (40%), accuracy (25%), competitive position (25%), structured data (10%). Every query, formula, and test result public. Mentioned's own score: 30.8/100. Cost per audit: $0.0007 actual tokens.

4 LLMs, 30 prompts, automated parsing. Citation extraction with Levenshtein fuzzy matching (95.2% precision on hand-labeled test). Quarterly public refresh. Enterprise subscribers get monthly updates, API access, and time-series back to 2024. 43-test pytest suite validates every deploy.

Why this matters

In 2024, 12% of US adults used ChatGPT or Perplexity to research a local service. In 2026, that's 41%. Biggest channel shift in small-business marketing since Google AdWords. Almost nobody in the trades is measuring it. I built this to be the citable source of truth, the way Nielsen is for TV ratings.

Everything here is tested. Open methodology. Open dataset. Open code. I published my own score. No private benchmarks. Read the full principles at /methodology.

Contact

Nick Beyer
linkedin.com/in/nickbeyer
nick@mentionedinai.com

Solo founder. $0 capital. Building publicly. The full benchmark, methodology, and test suite are live at mentionedinai.com.

Press kit → · Methodology → · 2026 Index → · FAQ →