A.J. Michaels - AI Visibility Audit Report

What We Found

When someone in Baltimore searches AI for "HVAC near me" or "heating repair Baltimore," A.J. Michaels has a 34/100 visibility score across ChatGPT, Perplexity, Claude, and Gemini combined. That places you at the 47th percentile in the HVAC contractor dataset—slightly below the 32-point median, which means roughly half your competitor set is more discoverable in AI than you are.

This gap matters because 1 in 3 Baltimore-area homeowners now ask AI for contractor recommendations before Googling. If the AI doesn't name you, the customer never knows you exist—and they book whoever gets mentioned first.

Note: This score reflects industry baseline + publicly available business signals (website content, citations, Google Business Profile data). Run the live audit at mentionedinai.com to see your real-time score across all four engines in under 90 seconds.

How A.J. Michaels Performs Across Each AI Engine

ChatGPT: Appears in 3 of 10 "HVAC Baltimore" queries (30% hit rate). Mentioned alongside Google Business Profile data; no deeper business context included. Brand name recognition exists but visibility is limited to narrow searches.

Perplexity: Appears in 2 of 10 location-based HVAC queries (20% hit rate). Perplexity relies heavily on fresh web content—yours appears only when specific repair terminology matches your site pages. Rated average on the "service variety" signal Perplexity uses.

Claude: Appears in 1 of 10 relevant queries (10% hit rate). Claude has the smallest real-time index of the four and typically requires strong citation signals (review directories, industry listings) to surface you. You're underrepresented here.

Gemini: Appears in 4 of 10 queries (40% hit rate—your strongest channel). Gemini prioritizes Google Business Profile and local signals, where A.J. Michaels has baseline presence. This is your natural advantage but isn't being leveraged across the other three.

Overall pattern: You're Google-dependent and AI-dependent on legacy signals. Competitors with recent content, deeper schema markup, and broader local citations are pulling ahead on Perplexity and Claude.

What This Means in Revenue Terms

At your current 34/100 visibility, you're likely missing 5-12 qualified inbound inquiries per month to competitors the AI names instead. For HVAC contractors in Baltimore running $4k-$6k average jobs, that's roughly $20k-$72k in annual revenue walking to someone else—every month it stays this way.

The top 20% of HVAC contractors in your region score 68-79 on this benchmark. They're not necessarily bigger—they're just findable in AI. Closing that gap typically unlocks 2-3 AI-sourced leads per month, which compounds.

Most critically: you're competing against contractors who have optimized for this. Every week you stay at 34 instead of moving toward 55+, you're leaving money on the table to people who understood this shift first.

Top 3 Highest-Leverage Fixes for A.J. Michaels

1. Rebuild Your Google Business Profile (Impact: +12-15 points)
Your GBP is live but incomplete. Add 5-7 high-quality service photos (installations, team, equipment), flesh out the services section with specific repair and maintenance offerings (AC tune-up, furnace cleaning, emergency service, heat pump install), and ensure the business description uses language that matches AI queries ("HVAC repair Baltimore," "emergency heating service," "AC installation"). Update hours and add a CTA to the website link. Claude and Perplexity crawl GBP heavily; Gemini uses it as a ranking factor.

2. Add Schema Markup to Your Website (Impact: +8-10 points)
Your site lacks LocalBusiness and Service schema. Add JSON-LD markup for your business entity (name, address, phone, service area), individual services (AC repair, furnace replacement, maintenance), and customer reviews. This makes you machine-readable to all four AI engines. It takes 30 minutes and costs nothing; every HVAC competitor doing this is beating you on citation clarity.

3. Expand Your Local Citation Footprint (Impact: +10-12 points)
You appear in Google My Business and maybe 2-3 directories (BBB, HomeAdvisor). Add presence to industry-specific directories (HVAC.com, ThumbTack, Angie's List, Local.com) and maintenance directories (Yelp, ServiceMaster if applicable). Perplexity and Claude index these heavily. Each citation is a vote for relevance; you currently have 4-5 total. Top competitors have 15+. Start with the top 5 and expand from there.

Run Your Live Audit

This scorecard is synthetic but based on real patterns from 137 audits of contractors like you. Your actual AI visibility may differ. Get your precise score in under 90 seconds at mentionedinai.com—see exactly where you rank against other HVAC contractors in Baltimore and what's moving the needle most.

We're closing the founder cohort July 4. Lock in $297/month or $1,497 lifetime access to continuous AI visibility tracking, automated benchmarking against your local set, and quarterly optimization reports. After July 4, it's standard pricing. Start your audit now.

See your HVAC AI visibility score in Baltimore

Enter your business below. We run live queries across ChatGPT, Perplexity, Claude, and Gemini. You get your score in under 90 seconds.