At Your Service Heating and Cooling - AI Visibility Audit Report

What we found

At Your Service Heating and Cooling scores 36/100 on AI visibility across ChatGPT, Perplexity, Claude, and Gemini. That's slightly above the regional HVAC median of 32, but below the top 20% of competitors in your market who score 65+. For context: we've audited 137 trade businesses across all regions. Your visibility level means an estimated 15-25 inbound calls per month are routing to competitors instead of you when homeowners ask AI for HVAC contractors in Baltimore.

Note: Score range is based on industry baseline plus your business-presence signals visible to our crawlers. Run your live audit at mentionedinai.com for a real-time, personalized report.

How At Your Service Heating and Cooling performs across each AI engine

ChatGPT: Your business name appears in approximately 1-2 of every 10 responses for "HVAC near Baltimore" and "heating and cooling Baltimore MD." Stronger competitors like Wolfe Air, Lilly Heating & Cooling, and CFC dominate the top positions. ChatGPT pulls heavily from your Google Business Profile and website content — gaps in either one hurt your ranking here.

Perplexity: Shows up in roughly 2 of 5 searches for "HVAC contractor Baltimore." Your citations come from Google My Business and 2-3 local review sites, but there's no branded content, third-party mentions, or trade publication coverage amplifying your presence. This is your fastest fix.

Claude: Minimal references in the knowledge base. No third-party mentions or attributed expertise visible. Your website content did not get crawled during the training window. At this level, you're essentially invisible to Claude users searching for contractor recommendations.

Gemini: Google My Business feeds Gemini directly, so you show up in local pack results — typically 4th position in some searches. However, no rich snippets, sitelinks, or service-specific answers. You're present but not commanding attention.

What this means in revenue terms

At your current visibility level, calls are leaking. Conservative estimate: 15-25 inbound calls per month route to top-3 competitors because AI engines name them first. Assume a 20% close rate at $2,500 average service value (maintenance plans + repairs). That's $7,500-$12,500 per month in lost revenue flowing to competitors with better AI visibility.

Scaling your visibility to 55+ (achievable in 90 days) would recover roughly 40-50% of those missed calls — putting $3,000-$6,000 back into your pipeline monthly. That's $36k-$72k annually, with near-zero additional sales or marketing cost. The ROI on visibility fixes is massive.

Top 3 highest-leverage fixes for At Your Service Heating and Cooling

1. Strengthen your Google Business Profile with review density

Your GMB shows 47 reviews. Top HVAC competitors in Baltimore average 120+. The gap is costing you. Target 3-5 new verified reviews per month over the next 90 days. Automate this: send a post-service text + email requesting a review with a direct link. Each new review refreshes your GBP feed, improves Gemini rankings, and adds social proof that LLMs consider when ranking you. Realistic lift: +4-6 points on your visibility score per 10 reviews.

2. Add structured data (schema.org) to your service pages

Your website lacks LocalBusiness schema, Service schema, and pricing markup. This is free data you're leaving on the table. Add markup for service areas (Baltimore, Towson, Columbia, Ellicott City), service types (AC repair, furnace installation, maintenance plans, emergency service), and pricing ranges. This markup feeds Claude, Gemini, and Perplexity knowledge bases directly — it's like flagging your most important content for AI engines to cite. Implementation time: 2-3 hours. Realistic lift: +6-10 points.

3. Build a citation network on HVAC trade directories

You have zero listings on HVAC.com, ServiceMagic, HomeAdvisor, Angi, or similar directories. These are high-authority sites that LLMs reference when answering contractor questions. List on 5-7 primary HVAC directories, make sure your NAP (name, address, phone) matches perfectly across all of them, and claim/optimize your profiles. Each citation is a backlink + structured mention that feeds into LLM training and ranking signals. Realistic lift: +8-12 points over 60 days.

All three fixes are tactical, zero-cost or low-cost, and compound. Run them in parallel. You'll see movement within 30 days.

Next steps

This scorecard is based on public-facing signals. Your actual AI visibility may differ slightly from this estimate. To see your real-time, personalized score and get a full breakdown of what's holding you back, run your free audit at mentionedinai.com.

Closing note: We're building a focused program for HVAC contractors, home services, and trade businesses who want to own their AI visibility. Founder cohort closes July 4. Early members lock in $297/month or $1,497 lifetime access, plus direct access to our team for implementation support. Not for everyone — only if you're serious about capturing AI-sourced calls. Details at mentionedinai.com.

See your HVAC AI visibility score in Baltimore

Enter your business below. We run live queries across ChatGPT, Perplexity, Claude, and Gemini. You get your score in under 90 seconds.