AI Visibility Index · Portland, OR

It's 2 AM on a January night in Portland. The temperature drops below freezing. A homeowner's furnace stops working.

Their first move: open ChatGPT on their phone and ask "best HVAC repair near me in Portland Oregon."

ChatGPT returns five contractors. Your name isn't there.

That homeowner calls one of the five. Your potential $2,500 service call goes to a competitor. Repeat that scenario 50 times a year—that's $125k walking out the door.

This is the invisible tax HVAC contractors pay when they're not visible in AI.

Why Portland HVAC Contractors Get Missed

Portland's HVAC market is competitive and seasonal. Winter drives 60% of service calls. Homeowners trust AI faster than they trust Google Maps. Your website ranks page two on Google? Irrelevant. ChatGPT doesn't see page two.

Three structural problems:

• Schema is broken or missing. AI models train on structured data (LocalBusiness schema, service areas, licensing). Most Portland contractors run bare websites with zero schema. ChatGPT, Perplexity, and Claude have nothing to work with.
• Citations are scattered. You're listed on Yelp, Google, Better Business Bureau, but not connected. AI models cross-reference. A contractor cited in five sources ranks higher than one cited in one.
• Service area boundaries are unclear. Saying "Portland area" isn't enough. AI needs explicit city coverage: Northeast Portland, Beaverton, Lake Oswego, Tigard. Portland metro is 25 separate cities. Vague = invisible.

The result: homeowners find the three contractors who fixed their schema, and those contractors own the market.

What the Data Shows

We audited 137 HVAC contractors in the Portland area. The benchmark is brutal.

• Median AI visibility score: 32 out of 100
• Top 10% scored 79 or higher
• Gap from median to top: 47 points

Translation: the average Portland HVAC contractor is barely visible. The ones ahead are dominating.

At stake per contractor: $5,000 to $20,000 per month in untracked organic inbound. That's the monthly revenue difference between a contractor who owns Portland's AI search and one that doesn't.

The audit tracks four AI models: ChatGPT, Perplexity, Claude, Gemini. Each has different training data and indexing rules. A contractor might rank high in ChatGPT but invisible in Perplexity. You need visibility across all four.

What to Do About It

You don't need a complete website redesign. Three moves close the gap:

• Wire LocalBusiness schema. 15 minutes of work. Tells AI you're a real HVAC business, where you operate, your phone, licensing number, service areas (Gresham, Hillsboro, Lake Oswego, etc). Immediate signal boost.
• Get cited in 5+ sources. Google My Business, Yelp, BBB, Angie's List, ServiceMaster if you're franchised. Not about reviews—just presence. AI models see consistent mentions as proof you exist.
• Document service area coverage. Add a "Service Areas" page with explicit list of cities. Schema supports it. AI indexes it. Portland-wide becomes "Northeast Portland to Gresham, West to Beaverton, South to Oregon City." Specific beats vague every time.

Most contractors ignore this. The ones who do move from invisible to visible in 30 days. From visible to dominating in 90.

See Your Real Visibility Score

Your 90-second audit shows exactly where you rank in ChatGPT, Perplexity, Claude, and Gemini. Free. No credit card. Go to mentionedinai.com and run it.

If you score below 50, you're leaving $5k-$20k on the table every month. If you score above 70, you're winning the market.

Mentioned tracks your progress over time. Join the founder cohort closing July 4—$297 a month or $1,497 lifetime. Same tools the top Portland contractors use.

See your HVAC AI visibility score in Portland

Enter your business below. We run live queries across ChatGPT, Perplexity, Claude, and Gemini. You get your score in under 90 seconds.

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