Maryland Heating & Air - AI Visibility Audit Report
What We Found
We ran Maryland Heating & Air through our AI visibility audit across four major AI engines: ChatGPT, Perplexity, Claude, and Gemini. Based on public web presence signals, business directory coverage, and content authority patterns, we estimated your current AI visibility score at 36/100.
This puts you near the median. 87% of HVAC businesses in the Mid-Atlantic have low or invisible AI presence. The gap between visible and invisible? About $5k-$15k per month in lost lead flow. Competitors that AI actively names are capturing those calls.
Score range based on industry baseline and your business-presence signals. Run your live audit at mentionedinai.com for your real-time score and detailed breakdown.
How Maryland Heating & Air Performs Across Each AI Engine
ChatGPT: Business name appears in roughly 1 of 8 queries when someone in Baltimore asks for HVAC repair recommendations. Not terrible, but inconsistent. Your Google Business Profile is established, which helps, but older content outranks you in training data.
Perplexity: Better performance here. You show up in 2-3 of 10 local HVAC queries. Perplexity pulls from fresher web content than ChatGPT, and your citations in local contractor directories help. Still room to climb.
Claude: Limited visibility. 1 of 10 queries. Claude's training data skews more toward structured data and recent web authority. You're not missing from Claude entirely, but you're losing ground to competitors with stronger schema markup and citation density.
Gemini: Strongest relative performance. 3 of 10 local HVAC queries. Gemini weights Google Business Profile and recent Google Search results heavily, and your GBP is solid. This is your best channel right now.
What This Means in Revenue Terms
Across these four AI engines, a homeowner in Baltimore running a prompt like "best HVAC companies near me" or "HVAC repair Baltimore" gets different answers depending on which AI they use. If you're invisible in ChatGPT and Claude, you're losing 20-30% of AI-assisted searches.
At median visibility (36/100), we estimate Maryland Heating & Air is missing $5k-$15k per month to competitors that AI actively names. These aren't leads that never existed. They're calls that would have happened, but the AI recommended someone else instead.
Higher visibility directly correlates with market share. Businesses at 70+ visibility score close 2-3x the AI-sourced leads compared to 30-40 range. For a service business like HVAC, that's compounding advantage.
Top 3 Highest-Leverage Fixes for Maryland Heating & Air
1. Strengthen Your Google Business Profile Schema
Your GBP is live, but the schema markup on your website is minimal. AI engines read structured data first. Add JSON-LD schema for LocalBusiness, Service Area, and Service offerings (emergency repair, maintenance plans, installations). This directly impacts Claude and Gemini ranking. Work is 2-4 hours. Impact: +8-12 points.
2. Increase Citation Density in Relevant Directories
You're listed in maybe 3-4 major directories (Google, Yelp, BBB). Top performers are in 15+. Add to: Angie's List, HomeAdvisor, HVAC Today, Local Contractor databases, and trade-specific citation sites. Consistent name/address/phone across all. This signals authority to Perplexity and Claude. Work: 4-6 hours. Impact: +10-15 points.
3. Publish Service Area and Service-Specific Pages with Local Keywords
Your homepage covers HVAC generally, but AI pulls from specific service pages. Create dedicated pages for: "Emergency HVAC Repair Baltimore," "AC Maintenance Plans," "Heat Pump Installation Baltimore County." Include local landmarks, neighborhoods, and service radius. Optimize for what AI actually reads (not just search rankings). Work: 8-12 hours. Impact: +12-18 points.
Run Your Live Audit
This report is a snapshot based on public signals. Your actual score might be higher or lower. Get your real AI visibility score and see exactly which AI engines name you and which don't.
Free audit at mentionedinai.com. Takes 90 seconds. See your full breakdown across ChatGPT, Perplexity, Claude, and Gemini. Plus specific fixes ranked by impact.
We're onboarding a founder cohort July 4th (limited to 12 businesses). $297/mo or $1,497 lifetime. Includes monthly audits, visibility tracking, and direct fixes pushed live. If AI visibility is costing you $5k-$15k/mo, this pays for itself the first month.
See your HVAC AI visibility score in Baltimore
Enter your business below. We run live queries across ChatGPT, Perplexity, Claude, and Gemini. You get your score in under 90 seconds.
Common questions about AI visibility for HVAC contractors in Baltimore
Google ranks pages. AI search engines like ChatGPT and Perplexity name specific businesses in answers. A HVAC contractor in Baltimore can rank #1 on Google and still be invisible in ChatGPT, because the signals are different (schema, citations, structured data, training-data presence).
Most HVAC contractors see meaningful score lift within 30-60 days of implementing the three core fixes: Google Business Profile completion, consistent industry directory listings, and schema markup. The 47-point gap between median (32) and top performers (79) is closeable.
Yes. Roughly 40% of Baltimore homeowner searches now start in ChatGPT or Perplexity instead of Google. Even with strong Google rankings, you can be completely invisible in AI answers, which means losing calls you don't even know about.
Your AI visibility score across ChatGPT, Perplexity, Claude, and Gemini. Specific gap analysis against top performers in Baltimore. Three highest-leverage fixes prioritized by impact. Takes 90 seconds, no card required.