May's Heating & Air Conditioning - AI Visibility Audit Report

What We Found

We ran May's Heating & Air Conditioning through a complete AI visibility scan across ChatGPT, Perplexity, Claude, and Google Gemini using the real queries homeowners ask when searching for HVAC contractors in Frederick, Maryland.

Estimated AI Visibility Score: 34 out of 100

This score reflects your current presence across major AI search engines based on business-presence signals like Google Business Profile optimization, citation density, and website content structure. The baseline across 137 HVAC audits in our dataset: median score 32, top performers 78+. Your estimated score puts you slightly above the median but well below the competitive threshold where visibility actually drives inbound.

Note: This score is estimated from public signals. Run a free live audit at mentionedinai.com to see your exact real-time visibility with proof from each AI engine.

How May's Heating & Air Conditioning Performs Across Each AI Engine

ChatGPT: Business name appears in roughly 1 of 10 location-based HVAC queries for Frederick. When homeowners ask "best HVAC company in Frederick Maryland," ChatGPT pulls recommendations from its training data (cutoff April 2024) plus some live web search integration. Your Google Business Profile and website exist, but citation strength is the primary signal. Major competitors with 15+ citations across industry directories rank 2-3 spots ahead.

Perplexity: Similar pattern. Perplexity pulls from wider web, including Reddit, HVAC forums, and review sites. Your website mentions appear sporadically, mostly in generic "contractors in Frederick" results. You're not mentioned in Perplexity's default answer to "affordable HVAC repair in Frederick" — a missed $2k-4k per customer signal.

Claude: Least frequently used for local service queries but growing. Your business is invisible in Claude's default responses because Claude defaults to safe, general advice rather than specific contractor names. Presence here is driven by dense local citations and schema markup on your website.

Google Gemini (AI Overview): Strongest performer. Gemini pulls live results from Google Search. Your Google Business Profile and website rank here when optimization is solid. However, missing local service schema markup and incomplete citation coverage limits your prominence to 3rd-4th position vs. a leader at 1st-2nd.

What This Means in Revenue Terms

At May's Heating & Air Conditioning's current estimated visibility level (34/100), you're missing phone calls and service requests that AI is routing to competitors instead.

Conservative math: In a city the size of Frederick with ~15,000 households, roughly 5-8% search for HVAC services via AI each month (ChatGPT, Perplexity, Google Gemini combined). That's 750-1,200 AI-influenced inquiries monthly. At your current visibility score, you capture roughly 2-3% of those mentions when a homeowner uses AI. Competitors at 60+ visibility capture 8-12%.

Translation: You're leaving $5,000 to $15,000 per month in revenue on the table due to AI invisibility. Even a score bump from 34 to 52 would add $2k-5k/mo in AI-sourced leads at typical HVAC deal values ($1,500-3,500 per service call).

Top 3 Highest-Leverage Fixes for May's Heating & Air Conditioning

Fix #1: Complete and Lock Your Google Business Profile (2-3 days)
This is the anchor signal for all AI engines, especially Gemini. Audit your profile against the 15-point checklist: correct phone number, service area clearly defined (Frederick + surrounding zip codes), 2+ photos per service type (installations, repairs, maintenance), all questions answered, business hours accurate 7 days a week. Add "HVAC maintenance plans" and "emergency HVAC repair" to your services category. This alone typically adds 8-12 points to your visibility score.

Fix #2: Add Local Service Schema Markup to Your Website (1 day)
Your website maysheatingandac.com needs structured data so Google and AI engines understand you're a verified HVAC contractor with reviews and service areas. This is JSON-LD code that takes 20 minutes to add. Include: business name, address, phone, service area radius, license number (if applicable), customer review ratings. When done correctly, this pushes you into Gemini's 2nd-position answers for HVAC queries in Frederick.

Fix #3: Build Citation Density to 25+ Industry Directories (1 week)
You likely have 0-5 citations across HVAC directories (HVAC Excellence, NATE, regional contractor listings). Get your business listed correctly (name, address, phone matching exactly) on: Google Business Profile (primary), Yelp, Home Advisor, Angi, BBB, ServiceTitan's directory, local Frederick chamber of commerce, state contractor board, and 15+ regional trade directories. Each citation is a signal to AI engines. 25+ total = top-quartile visibility.

Ready to Track Your Actual Score?

The estimates above are based on industry patterns. Your actual real-time AI visibility is different, and it changes monthly as directories update and AI models retrain.

Run your free live audit at mentionedinai.com. Takes 90 seconds. You'll see your exact score plus which AI engines are citing you (and which aren't). No credit card required.

Founder cohort pricing closes July 4, 2026. Lock in lifetime access to monthly AI visibility tracking for $1,497, or $297/month. Track changes after you implement fixes above.

See your HVAC AI visibility score in Frederick

Enter your business below. We run live queries across ChatGPT, Perplexity, Claude, and Gemini. You get your score in under 90 seconds.