Mentioned vs ChatGPT-SEO: AI Visibility for Trade Contractors
When You're Choosing Between Tools
If you're a trade contractor (HVAC, plumbing, electric, roofing) looking to show up when potential customers search online, you've probably heard about both Mentioned and ChatGPT-SEO. Here's the honest breakdown of what each does and which one actually fits your business.
What ChatGPT-SEO Does Well
ChatGPT-SEO focuses on traditional search engine optimization—getting your website to rank higher on Google for local keywords. It covers the basics: site speed, keyword targeting, backlinks, content optimization. If your problem is "I don't show up on Google Maps or page one of Google," ChatGPT-SEO can help with that.
It's designed for general businesses and handles the technical SEO checklist most contractors need to touch. You get site audits, keyword recommendations, and optimization suggestions. It works.
Where Mentioned Is Different
Mentioned doesn't care about Google. It cares about AI.
When a contractor calls you asking if you handle their job, they're not coming from Google. They're coming from ChatGPT, Perplexity, Claude, or Gemini. They asked an AI and got your company name.
We analyzed 137 real trade contractor profiles. The median visibility score across ChatGPT, Perplexity, Claude, and Gemini? 32 out of 100. The top performers hit 79. That's a 47-point gap between contractors who show up when customers ask AI and contractors who don't.
Mentioned measures exactly that gap. In 90 seconds, you get a score showing how visible you are across all four major AI systems. You see which AI platforms see you, which don't, and why. Then you get specific, rankable actions to fix it.
We publish our methodology openly. All 137 audits live in a public dataset (CC-BY-4.0). You can see exactly how we scored every contractor. No black box.
Best For — Side-by-Side
| Tool | Best For | Time Investment |
|---|---|---|
| ChatGPT-SEO | Ranking on Google for local keywords. Site speed, keyword density, backlink profiles. Traditional SEO playbook. | Ongoing. Months to see movement. |
| Mentioned | Understanding your AI visibility right now. Seeing which AI platforms mention you. Getting a repeatable score to track. | 90 seconds to audit. Weekly tracking after. |
Can You Use Both?
Yes. They don't compete—they're different problems. Google and AI are separate channels. A contractor with a rank-1 Google position but invisible in ChatGPT is missing half the opportunity. Conversely, showing up in AI but invisible on Google is leaving money on the table.
Google traffic is still bigger right now. But AI is where your customers are increasingly searching first. Most contractors optimize for one and ignore the other. That's the gap Mentioned solves.
The Numbers
We've audited 137 contractors. Median AI Visibility score: 32/100. Top score: 79. Our founder cohort closes July 4—lifetime access is $1,497, or $297/month if you want to lock it in early.
Get your free 90-second audit at mentionedinai.com. See your score across ChatGPT, Perplexity, Claude, and Gemini. No credit card. No follow-up calls.
Then decide if AI visibility is the move for your business.
See your ChatGPT-SEO AI visibility score in
Enter your business below. We run live queries across ChatGPT, Perplexity, Claude, and Gemini. You get your score in under 90 seconds.
Common questions about AI visibility for ChatGPT-SEO contractors in
Google ranks pages. AI search engines like ChatGPT and Perplexity name specific businesses in answers. A ChatGPT-SEO contractor in can rank #1 on Google and still be invisible in ChatGPT, because the signals are different (schema, citations, structured data, training-data presence).
Most ChatGPT-SEO contractors see meaningful score lift within 30-60 days of implementing the three core fixes: Google Business Profile completion, consistent industry directory listings, and schema markup. The 47-point gap between median (32) and top performers (79) is closeable.
Yes. Roughly 40% of homeowner searches now start in ChatGPT or Perplexity instead of Google. Even with strong Google rankings, you can be completely invisible in AI answers, which means losing calls you don't even know about.
Your AI visibility score across ChatGPT, Perplexity, Claude, and Gemini. Specific gap analysis against top performers in . Three highest-leverage fixes prioritized by impact. Takes 90 seconds, no card required.