Mentioned vs Local Falcon: AI Visibility for Trade Contractors
If you're a trade contractor trying to figure out where your business shows up online, you've probably heard both of these tools mentioned. But they're solving different problems—and the honest answer is they're not really competitors.
What Local Falcon Does Well
Local Falcon is built for SEO professionals and local service businesses that care deeply about Google Maps rankings. They track your position in the Map Pack (those three results Google shows at the top of local searches), monitor competitor rankings across service areas, and give you geo-grid visualization of how you're performing. If your business model depends on people searching "HVAC near me" on Google Maps and finding you in the top 3, Local Falcon is the tool that tells you exactly where you stand.
Their SoLV metric (Share of Local Voice) is industry-standard for measuring local search dominance. They also track AI visibility across ChatGPT, Gemini, and Google's AI Overviews—which is where things overlap with Mentioned.
Where Mentioned Is Different
Mentioned doesn't care about your Google Maps ranking. We care about something else: whether people who ask AI questions about your trade get your business in the answer.
When someone types "best HVAC contractor in my area" into ChatGPT, Perplexity, Claude, or Gemini, what shows up? That's the question Mentioned answers. We audited 137 trade contractors and found the median business gets mentioned by AI 32 out of 100 times they should be—the top performers hit 79. That's a 47-point visibility gap most contractors don't even know exists.
We track four AI platforms where people actually go for answers: ChatGPT, Perplexity, Claude (the new standard), and Gemini. The open methodology is public. Our entire dataset is in CC-BY-4.0. You can build on it, audit your competitors, see exactly where you're invisible. Free 90-second audit at mentionedinai.com—no card required.
This is different from traditional SEO because AI recommendations compound. One mention from Claude to a business owner about your services is worth far more than one Google Maps click from someone actively shopping for price.
Best For (Side by Side)
| Use Local Falcon If... | Use Mentioned If... |
|---|---|
| You run a local SEO agency and need to report Google Maps rankings to clients | You want to know if you're being recommended by AI when people ask for your service |
| You're competing for the top 3 in Google Maps pack across multiple service areas | You want a 90-second audit of your AI visibility before investing in SEO |
| You need historical ranking trends and competitor analysis over months | You're a trade contractor who wants to know where the real visibility gap is |
| You optimize for Google's algorithm and search behavior | You optimize for how people discover you via AI—which is fast becoming the first stop |
| Your business depends on local search volume (plumbers, electricians, HVAC) | You want referral-quality leads from AI platforms your competitors aren't on |
Use Both
Honestly, they're not mutually exclusive. A smart local service business should track both Google Maps rankings (Local Falcon) and AI visibility (Mentioned), because traffic discovery is splitting. Some prospects still Google "HVAC near me." Others ask ChatGPT first. The contractors winning right now show up in both places.
If you have a choice and your budget is tight: start with Mentioned. A free audit takes 90 seconds and tells you immediately if you have an AI visibility problem. Then decide if you need to layer in Local Falcon's deeper SEO tracking based on what you find.
Get Started
Run your free Mentioned AI visibility audit at mentionedinai.com. Takes 90 seconds. You'll see exactly which AI platforms recommend you (and which ones leave you invisible).
Founder cohort closes July 4. Lock in $297/month or $1,497 lifetime access. Build your AI visibility playbook with transparent, public methodology and a dataset you can actually trust.
See your Local Falcon AI visibility score in
Enter your business below. We run live queries across ChatGPT, Perplexity, Claude, and Gemini. You get your score in under 90 seconds.
Common questions about AI visibility for Local Falcon contractors in
Google ranks pages. AI search engines like ChatGPT and Perplexity name specific businesses in answers. A Local Falcon contractor in can rank #1 on Google and still be invisible in ChatGPT, because the signals are different (schema, citations, structured data, training-data presence).
Most Local Falcon contractors see meaningful score lift within 30-60 days of implementing the three core fixes: Google Business Profile completion, consistent industry directory listings, and schema markup. The 47-point gap between median (32) and top performers (79) is closeable.
Yes. Roughly 40% of homeowner searches now start in ChatGPT or Perplexity instead of Google. Even with strong Google rankings, you can be completely invisible in AI answers, which means losing calls you don't even know about.
Your AI visibility score across ChatGPT, Perplexity, Claude, and Gemini. Specific gap analysis against top performers in . Three highest-leverage fixes prioritized by impact. Takes 90 seconds, no card required.