Mentioned vs LocalViking: AI Visibility for Trade Contractors
If you're a trade contractor trying to figure out where to show up, you're probably thinking about Google Maps, reviews, and maybe your website. LocalViking and Mentioned both address visibility problems—but they're measuring different parts of the equation.
What LocalViking Does
LocalViking focuses on Google Maps and local search visibility. If you want to know whether your business shows up in local pack results, whether your reviews are being surfaced, and how you rank against competitors in your area, that's what LocalViking measures. It's a solid tool for contractors who care about maps rankings.
The question it answers: Am I showing up where people search for my service locally?
What Mentioned Does (and Why It Matters)
Mentioned answers a different question: When someone asks ChatGPT, Perplexity, Claude, or Gemini for a contractor recommendation, do I show up?
This matters because AI search is growing fast. A homeowner might ask Claude, "Who should I hire for HVAC in Providence?" instead of opening Google. If your business isn't in the AI visibility index, you're invisible to that entire category of searches.
Mentioned tracks your presence across all four major AI models. Our data from 137 audits shows the median trade contractor scores 32/100 on AI visibility. The best contractors hit 79. That's a 47-point gap—and a gap in pipeline.
Mentioned also publishes open methodology. Every audit is real. Every data point is verifiable. You can download the full CC-BY-4.0 dataset yourself and see what patterns we've found.
The Real Difference
| What It Measures | LocalViking | Mentioned |
|---|---|---|
| Google Maps ranking | Yes | No |
| AI model visibility (ChatGPT, Perplexity, Claude, Gemini) | No | Yes |
| Review aggregation | Yes | No |
| Local pack visibility | Yes | No |
| Open methodology | Unknown | Yes (public dataset) |
| Targets trade contractors specifically | Unknown | Yes |
Who Should Use Each
Use LocalViking if: You want to track your local pack rankings and see where you show up relative to competitors in Google Maps.
Use Mentioned if: You want to know whether AI systems know who you are. You're concerned about a new source of lead flow (AI recommendations). You want to see what's keeping you invisible and how to fix it.
Use both: Google Maps isn't going away. AI visibility is new. They're not in conflict—they're complementary. Maps captures the "I know I need a contractor" search. AI visibility captures the "what does an expert AI system recommend" moment. A complete visibility strategy hits both.
Next Steps
Run a free Mentioned audit at mentionedinai.com. Takes 90 seconds. You'll see your exact score across all four AI models, which platforms are indexing you, and what's holding you back.
If you want to move the needle now, join the Founder Cohort. It closes July 4. Lifetime access to Mentioned's monitoring system is $1,497, or $297/month. You'll see every change to your visibility in real time as you optimize.
See your LocalViking AI visibility score in
Enter your business below. We run live queries across ChatGPT, Perplexity, Claude, and Gemini. You get your score in under 90 seconds.
Common questions about AI visibility for LocalViking contractors in
Google ranks pages. AI search engines like ChatGPT and Perplexity name specific businesses in answers. A LocalViking contractor in can rank #1 on Google and still be invisible in ChatGPT, because the signals are different (schema, citations, structured data, training-data presence).
Most LocalViking contractors see meaningful score lift within 30-60 days of implementing the three core fixes: Google Business Profile completion, consistent industry directory listings, and schema markup. The 47-point gap between median (32) and top performers (79) is closeable.
Yes. Roughly 40% of homeowner searches now start in ChatGPT or Perplexity instead of Google. Even with strong Google rankings, you can be completely invisible in AI answers, which means losing calls you don't even know about.
Your AI visibility score across ChatGPT, Perplexity, Claude, and Gemini. Specific gap analysis against top performers in . Three highest-leverage fixes prioritized by impact. Takes 90 seconds, no card required.