Mentioned vs Marketing 360: AI Visibility for Trade Contractors
If you're shopping tools to grow your trade business, you've probably seen both Mentioned and Marketing 360. They're popular in contractor circles. But they solve different problems. Here's the real breakdown.
What Marketing 360 Does Well
Marketing 360 is a solid SMS and reputation management platform. It excels at:
- Sending bulk SMS to your customer list (appointment reminders, specials, upsells)
- Landing page builder for service calls, estimates, and lead capture
- Review automation (asking customers for Google/Yelp/Facebook reviews)
- Reputation monitoring across review sites
- Managing reviews and responding to negative feedback
If your main goal is SMS automation, landing pages, and review management, Marketing 360 is a mature, proven tool. Thousands of contractors use it for exactly that.
Where Mentioned Is Different
Mentioned solves an entirely different problem: AI engine visibility.
Here's the gap: when homeowners ask ChatGPT, Perplexity, Claude, or Gemini "best HVAC contractor in [city]," are you showing up? Most contractors aren't. We've audited 137 trade businesses. Median score: 32 out of 100. Top 5%: 79. That's a 47-point gap.
Marketing 360 doesn't track this at all. It focuses on reviews, SMS, and landing pages — all important — but AI search is a completely separate channel now. Our data shows AI queries are growing faster than Google local searches did in 2012.
Mentioned tracks your visibility in ChatGPT, Perplexity, Claude, and Gemini monthly. You get scored 0–100, see where competitors land, and get alerts when your score drops. One 90-second free audit proves whether you're invisible or not.
Best For: Side-by-Side Comparison
| Tool | Best If You Need | Skip If |
|---|---|---|
| Marketing 360 | SMS campaigns, landing pages, review automation, reputation monitoring | You only care about AI search visibility (that's Mentioned's jam) |
| Mentioned | See if you're visible in ChatGPT, Perplexity, Claude, Gemini. Track monthly. Beat competitors. 90-second free audit. | You need SMS blasting or review management (that's Marketing 360's thing) |
Can You Use Both?
Absolutely. They're different layers. Marketing 360 handles outbound (SMS, landing pages, reviews). Mentioned handles inbound (making sure people find you in AI search to begin with). Contractors using both are essentially saying: "I want AI search visibility, I want to stay top-of-mind with SMS, and I want reviews locked in." That's smart. Pick the tool that solves the problem you have right now.
What Makes Mentioned Different
- Open methodology. All 137 audits in our dataset are public (CC-BY-4.0). You can audit Mentioned before you pay us.
- Trade-focused dataset. We tracked HVAC, plumbing, electrical, roofing, and 8 other trades. We speak your language, not SMB general-market talk.
- Real score, real stakes. Your Mentioned score moves based on actual citations in four AI engines. Not guesswork, not proprietary algorithm blackbox. Transparent.
- Fast setup. 90-second free audit. No credit card. If you're invisible, you'll see it. If you're already cited, we show it.
- Founder cohort pricing. Join by July 4 and lock in $297/mo (or $1,497 for lifetime access) while pricing is still growing. After that, pricing goes up as demand does.
See If You're Visible in AI
Take the free 90-second Mentioned audit at mentionedinai.com. See your score in ChatGPT, Perplexity, Claude, and Gemini. No credit card, no pitch, no follow-up calls. If you're serious about visibility, the founder cohort closes July 4.
See your Marketing 360 AI visibility score in
Enter your business below. We run live queries across ChatGPT, Perplexity, Claude, and Gemini. You get your score in under 90 seconds.
Common questions about AI visibility for Marketing 360 contractors in
Google ranks pages. AI search engines like ChatGPT and Perplexity name specific businesses in answers. A Marketing 360 contractor in can rank #1 on Google and still be invisible in ChatGPT, because the signals are different (schema, citations, structured data, training-data presence).
Most Marketing 360 contractors see meaningful score lift within 30-60 days of implementing the three core fixes: Google Business Profile completion, consistent industry directory listings, and schema markup. The 47-point gap between median (32) and top performers (79) is closeable.
Yes. Roughly 40% of homeowner searches now start in ChatGPT or Perplexity instead of Google. Even with strong Google rankings, you can be completely invisible in AI answers, which means losing calls you don't even know about.
Your AI visibility score across ChatGPT, Perplexity, Claude, and Gemini. Specific gap analysis against top performers in . Three highest-leverage fixes prioritized by impact. Takes 90 seconds, no card required.