Mentioned vs Otterly: AI Visibility for Trade Contractors
If you're a trade contractor trying to figure out where you show up when customers ask AI, you've probably looked at a bunch of tools. This page explains how Mentioned and Otterly fit different problems.
What the comparison comes down to
Otterly is positioning as an all-in-one AI-powered business assistant tool. Mentioned is a single, precise measurement: do you get mentioned when someone asks ChatGPT, Perplexity, Claude, or Gemini about your trade in your area.
These solve different problems. Otterly is broader. Mentioned is narrow and deep on one specific pain point: visibility in generative AI.
Where Mentioned is different
AI visibility focus. Most tools measure SEO, review sites, or general web presence. Mentioned measures what matters right now: are you in the LLM answers your customers are reading? We track four models (ChatGPT, Perplexity, Claude, Gemini) and show you exactly which queries mention you and which ones don't.
Trades-specific dataset. We've audited 137 HVAC, plumbing, electrical, and roofing contractors. Our median score is 32/100. Top performers score 79. That 47-point gap tells you the opportunity: most contractors are invisible, but it's fixable.
Open methodology, public data. No black box. Our full dataset is CC-BY-4.0 licensed. You can see exactly how we score other contractors in your market. No mystery algorithm; you get the facts.
Speed. You get your AI Visibility Index in 90 seconds at mentionedinai.com. Free. No signup, no credit card. Refresh whenever you want to track progress.
Best fit for each tool
| Tool | Best for |
|---|---|
| Mentioned | Contractors who need to know: "Do customers see me in AI search?" Single metric, monthly tracking, open data, no fluff. |
| Otterly | Contractors looking for broader business tools and general AI assistance with operations, not just visibility measurement. |
Can they work together?
Yes. Mentioned is a diagnostic. It tells you: you're invisible in Perplexity, you rank #3 in Claude, you don't show up in ChatGPT. That insight helps you decide what to fix first (usually Google Business Profile + review velocity + local content). Otterly might help you execute some of those fixes. Different layer of the stack.
The bottleneck: AI visibility
87% of contractors are invisible in generative AI right now. Most don't even know it. And unlike Google rankings, which move slowly, AI mention probability is already shifting month-to-month as model training sets update.
You can wait for SEO to work over 12 months. Or you can measure AI visibility today, understand your baseline, and start closing the gap now.
Get your free AI Visibility Index in 90 seconds. No pitch, no email list, no upsell. Just your number: out of 100.
Founder cohort closes July 4
If you want to track this monthly and get ahead of the visibility curve, we're locking in founding members at $297/mo or $1,497 lifetime access. Cohort closes July 4. After that, pricing goes up.
No monthly recurring unless you want it. Build once, own forever, or stay on the free 90-sec audit and check in anytime.
See your Otterly AI visibility score in
Enter your business below. We run live queries across ChatGPT, Perplexity, Claude, and Gemini. You get your score in under 90 seconds.
Common questions about AI visibility for Otterly contractors in
Google ranks pages. AI search engines like ChatGPT and Perplexity name specific businesses in answers. A Otterly contractor in can rank #1 on Google and still be invisible in ChatGPT, because the signals are different (schema, citations, structured data, training-data presence).
Most Otterly contractors see meaningful score lift within 30-60 days of implementing the three core fixes: Google Business Profile completion, consistent industry directory listings, and schema markup. The 47-point gap between median (32) and top performers (79) is closeable.
Yes. Roughly 40% of homeowner searches now start in ChatGPT or Perplexity instead of Google. Even with strong Google rankings, you can be completely invisible in AI answers, which means losing calls you don't even know about.
Your AI visibility score across ChatGPT, Perplexity, Claude, and Gemini. Specific gap analysis against top performers in . Three highest-leverage fixes prioritized by impact. Takes 90 seconds, no card required.