Mentioned vs Profound: AI Visibility for Trade Contractors
You're looking for a way to track whether homeowners can find you when they ask ChatGPT or Perplexity for service recommendations. Two tools can help. They just work differently, and one is built for people like you.
What Profound Does Well
Profound monitors AI search engine output across 9 engines including ChatGPT, Claude, Gemini, Perplexity, Grok, Meta AI, and others. It's enterprise-grade software built for Fortune 500 marketing teams who need AI visibility tracking as part of a broader brand monitoring strategy.
If you're a large brand managing dozens of keywords across multiple countries and you have a budget of $5,000+ per month, Profound gives you dashboards, API access, and detailed competitive intelligence. The setup includes a sales call and typically a dedicated account manager.
For enterprise marketing teams, this is solid software. You get what you pay for: comprehensive tracking, historical data, granular segmentation, and white-label reporting options.
Where Mentioned is Different
Mentioned is built for the opposite use case: single-location and multi-location trade contractors (HVAC, plumbing, electrical, roofing, etc.) who answer the phone themselves.
There's no sales call. You run a free 90-second audit right now. Business name, city, state, trade. That's it. We query ChatGPT, Perplexity, Claude, and Gemini with the exact prompts homeowners actually use. You get back a score (0-100), a breakdown per engine, and a 7-step playbook ranked by impact.
The dataset behind Mentioned is real: 137 audits across the trades, median score 32, top performer 79. That 47-point gap tells the story. Most of you are invisible. Some aren't. Mentioned shows you which bucket you're in and how to move the needle fast.
Optionally, subscribe ($297-1,497/mo depending on tier) to track monthly, catch drops early, and see your progress as you implement. The founder cohort closes July 4 for anyone who wants lifetime access.
Best for: Side-by-Side
| Profound | Mentioned |
|---|---|
| Enterprise marketing teams | Trade contractors and local service owners |
| $399-$5,000+/month | Free audit. $297/mo to track monthly. |
| 9 AI engines tracked | 4 engines (ChatGPT, Perplexity, Claude, Gemini) |
| Requires sales call to start | Free audit in 90 seconds, zero setup |
| Competitors track you | You track 3-5 of your competitors (Pro tier) |
| Granular keyword-level data | Trade + city + your score + actionable playbook |
| Multiple locations on one dashboard | One or multiple (service areas tracked separately) |
| API + white-label options | Embed a score badge on your website |
| For brands managing their entire search presence | For owners who want to know the gap and fix it |
Can You Use Both?
Theoretically, yes. But it's not common. If you're a $500k-$10M trade contractor, Profound is overkill. You don't need 9 engines or enterprise white-label features. You need to know: am I visible or not? What's the gap? What three things move the needle?
Mentioned was built to answer those three questions fast and cheap. If you later grow into a holding company managing 20 locations and you want Profound's depth, make that jump. But start with Mentioned. It's designed for where you are now.
Start Free
Run your free 90-second Mentioned audit at mentionedinai.com. See your actual score across ChatGPT, Perplexity, Claude, and Gemini. Get your personalized 7-step playbook.
The founder cohort ($297/month or $1,497 lifetime for early access) closes July 4. After that, pricing moves to $497/month standard tier.
No credit card. No call required. Just your business name, city, state, and trade.
See your Profound AI visibility score in
Enter your business below. We run live queries across ChatGPT, Perplexity, Claude, and Gemini. You get your score in under 90 seconds.
Common questions about AI visibility for Profound contractors in
Google ranks pages. AI search engines like ChatGPT and Perplexity name specific businesses in answers. A Profound contractor in can rank #1 on Google and still be invisible in ChatGPT, because the signals are different (schema, citations, structured data, training-data presence).
Most Profound contractors see meaningful score lift within 30-60 days of implementing the three core fixes: Google Business Profile completion, consistent industry directory listings, and schema markup. The 47-point gap between median (32) and top performers (79) is closeable.
Yes. Roughly 40% of homeowner searches now start in ChatGPT or Perplexity instead of Google. Even with strong Google rankings, you can be completely invisible in AI answers, which means losing calls you don't even know about.
Your AI visibility score across ChatGPT, Perplexity, Claude, and Gemini. Specific gap analysis against top performers in . Three highest-leverage fixes prioritized by impact. Takes 90 seconds, no card required.