Mentioned vs SOCi: AI Visibility for Trade Contractors
You're shopping for tools to grow your trade business online. SOCi shows up. Mentioned shows up. They sound like they might do the same thing. They don't.
Here's the honest breakdown so you can pick the right one (or both).
What SOCi Does Well
SOCi handles social reputation and community management. They aggregate reviews across platforms, let you schedule posts on Instagram and Facebook, monitor social mentions, and centralize your social media workflow. It's a platform play: if you're managing multiple social accounts or you need to reply to reviews in one dashboard, SOCi cuts down the friction.
The upside: less tab-switching, better review velocity, consolidated scheduling. The tool works if you're active on social and want one pane of glass for your social presence and reputation.
Where Mentioned Is Different
Mentioned solves a visibility problem that SOCi doesn't touch: AI indexing. When someone (a potential customer) asks ChatGPT, Perplexity, Claude, or Google's AI Overviews about your trade, is your business mentioned? Most trade contractors say no. We've audited 137 contractors. Median score: 32 out of 100. Top performers hit 79. The gap is massive.
That gap is money. If an AI system recommends your competitor but not you, you lose the lead before they ever click search.
Mentioned is built specifically for trade contractors. We track visibility across four AI systems. You get a free 90-second audit at mentionedinai.com that shows where you rank. Then we give you actionable steps to get mentioned more (it's not luck, it's systematic). Our dataset is open and public, so you can see how other contractors in your niche are performing. No black box.
Best For: Quick Comparison
| Need | SOCi | Mentioned |
|---|---|---|
| Manage social accounts & reviews | Strong fit | Not designed for this |
| AI visibility (ChatGPT, Perplexity, etc) | Not designed for this | Purpose-built |
| Schedule posts & reply to messages | Native | Not designed for this |
| See if you're being recommended by AI | Not tracked | Core feature |
| Trade-focused benchmarks | General social platform | Trade contractors only |
Use Both?
Yes, actually. They're not competitors. SOCi wins if you need a social dashboard. Mentioned wins if you want to know whether AI systems are putting you in front of potential customers. A contractor could run SOCi to manage their day-to-day social presence and run Mentioned monthly to track whether their AI visibility is improving. They solve different problems.
Most contractors we talk to don't realize AI visibility is even measurable. Once they see their score (usually lower than expected), they want to fix it. That's where Mentioned comes in.
Next Step
Get your free AI Visibility Audit at mentionedinai.com. Takes 90 seconds. You'll see your score across ChatGPT, Perplexity, Claude, and Gemini, plus benchmarks against other contractors in your trade.
If your score is low (most are), we have a founder cohort starting July 4. $297 per month or $1,497 lifetime access. You'll get the full platform, monthly wins digest, and a weekly briefing on how your visibility is trending. The cohort is capped, and two dozen contractors have already locked in.
The data is public. You can see our methodology. We're transparent about what works and what doesn't because we're contractors too, just operating from the AI side.
See your SOCi AI visibility score in
Enter your business below. We run live queries across ChatGPT, Perplexity, Claude, and Gemini. You get your score in under 90 seconds.
Common questions about AI visibility for SOCi contractors in
Google ranks pages. AI search engines like ChatGPT and Perplexity name specific businesses in answers. A SOCi contractor in can rank #1 on Google and still be invisible in ChatGPT, because the signals are different (schema, citations, structured data, training-data presence).
Most SOCi contractors see meaningful score lift within 30-60 days of implementing the three core fixes: Google Business Profile completion, consistent industry directory listings, and schema markup. The 47-point gap between median (32) and top performers (79) is closeable.
Yes. Roughly 40% of homeowner searches now start in ChatGPT or Perplexity instead of Google. Even with strong Google rankings, you can be completely invisible in AI answers, which means losing calls you don't even know about.
Your AI visibility score across ChatGPT, Perplexity, Claude, and Gemini. Specific gap analysis against top performers in . Three highest-leverage fixes prioritized by impact. Takes 90 seconds, no card required.