Mentioned vs Vendasta: AI Visibility for Trade Contractors
Vendasta and Mentioned solve different problems. Let's be clear about which one you actually need.
If you're an agency building a dashboard for clients, Vendasta works. If you're a trade contractor (HVAC, plumbing, roofing, electrical) trying to figure out why homeowners ask ChatGPT for your competition instead of you, you need Mentioned.
What Vendasta does well
Vendasta is a white-label marketing platform built for agencies. It gives you:
- Resellable dashboard for local business clients (Google, Yelp, Facebook, review metrics)
- Lead generation and form tools you can brand and resell
- Email and SMS templates for client outreach
- A business to hand off to account managers
If you're running an agency and want to add recurring revenue via client dashboards, Vendasta is a proven path. They've been doing this for over a decade.
Where Mentioned is different
Mentioned doesn't care about Google rank or Yelp stars. It tracks one thing:
Where AI recommends you when a homeowner asks ChatGPT, Perplexity, Claude, or Gemini for your service.
Why this matters: we've audited 137 trade contractors. The median score is 32 out of 100. The gap between top and bottom is 47 points. And here's the uncomfortable part: Google rank and AI rank share under 30% of the same signals.
You can be Google #1 and AI 0. Your SEO agency doesn't measure this because their tools don't touch AI engines. The audit is free because the real value isn't in the score — it's in what you do next.
Real dataset. Open methodology. Public leaderboard. 137 audits, CC-BY-4.0 released. You can re-run the audit yourself in ChatGPT and verify the score.
Best for — comparison table
| Use case | Vendasta | Mentioned |
|---|---|---|
| You're a solo trade contractor or shop owner | Not needed | Yes |
| You run an agency with 10+ local clients | Strong fit | Not your tool |
| You want to resell a white-label dashboard | Built for this | Not relevant |
| You need to know if ChatGPT/Perplexity name you | Doesn't track this | Exactly this |
| You optimize for Google rank / SEO metrics | Yes | Different metric |
| You want lead gen forms to resell | Yes | Not included |
| Your pipeline is soft despite Google #1 | Doesn't answer why | Shows you the gap |
Use both — how they fit together
They're not competitors. They're different games.
If you run an agency, you likely already have Vendasta (or something like it) for client dashboards. Your clients feel good seeing their Google metrics. Nothing wrong with that.
But if your client says "my pipeline is soft" despite Google #1, you'll want to run them through Mentioned. The audit takes 30 seconds. It usually tells you something Vendasta can't: that AI search is pulling them toward competitors they've never heard of.
Same client. Two different visibility layers. Vendasta says you're winning Google. Mentioned says you're losing AI. Neither tool is wrong. They measure different game boards.
The call
Pick your situation:
- You own a trade shop. Run your free Mentioned audit. See where you rank in ChatGPT and Perplexity. Takes 30 seconds. Then decide if fixing it matters.
- You run an agency and want to add recurring revenue. Vendasta does that. Evaluate against Vendasta, Moxie, Dexy, and the others in that space.
- You work with contractors and they're frustrated. Audit one on Mentioned free. Show them the gap between Google rank and AI rank. That conversation usually opens the door.
Mentioned founder cohort closes July 4. First 100 customers lock at $297/mo or $1,497 lifetime. After that it's $497/mo for the same Pro Lite tier.
Run your free 30-second audit and see where you actually rank.
See your Vendasta AI visibility score in
Enter your business below. We run live queries across ChatGPT, Perplexity, Claude, and Gemini. You get your score in under 90 seconds.
Common questions about AI visibility for Vendasta contractors in
Google ranks pages. AI search engines like ChatGPT and Perplexity name specific businesses in answers. A Vendasta contractor in can rank #1 on Google and still be invisible in ChatGPT, because the signals are different (schema, citations, structured data, training-data presence).
Most Vendasta contractors see meaningful score lift within 30-60 days of implementing the three core fixes: Google Business Profile completion, consistent industry directory listings, and schema markup. The 47-point gap between median (32) and top performers (79) is closeable.
Yes. Roughly 40% of homeowner searches now start in ChatGPT or Perplexity instead of Google. Even with strong Google rankings, you can be completely invisible in AI answers, which means losing calls you don't even know about.
Your AI visibility score across ChatGPT, Perplexity, Claude, and Gemini. Specific gap analysis against top performers in . Three highest-leverage fixes prioritized by impact. Takes 90 seconds, no card required.