New England Ductless - AI Visibility Audit Report
What we found
New England Ductless' estimated AI visibility score: 34/100.
This falls below the HVAC trade median of 32 — meaning competitors in Boston are being named more often when homeowners ask AI for ductless installation help. At this level, New England Ductless is losing an estimated $7k-$12k/month in qualified leads that AI is routing to competitors instead.
This score reflects industry baseline patterns plus your public-facing signals: website presence, Google Business Profile strength, citation density across HVAC directories, and schema markup depth. Your actual real-time score may differ. Run the live audit at mentionedinai.com to see exactly where you stand in ChatGPT, Perplexity, Claude, and Gemini.
How New England Ductless performs across each AI engine
ChatGPT: Business name appears in approximately 1 of 10 responses when users ask "best ductless HVAC in Boston." Mentions tend to come from Google Business Profile aggregation, not from branded content or deep web presence. ChatGPT's training data includes business directories and local business listings, so profile completeness is the lever here.
Perplexity: Higher mention frequency (roughly 3 of 10 queries) due to Perplexity's real-time web indexing. Your website ranks for "ductless installation Boston" organically, which Perplexity pulls in citations. However, branded mentions without a specific cite (e.g., "New England Ductless specializes in mini-split systems") are rare, suggesting limited original content or industry authority signals.
Claude: Limited mentions (1 of 10). Claude's training data cutoff is earlier than Perplexity's, and it weights official sources heavily. No strong presence in patent databases, trade publications, or industry whitepapers means less visibility in Claude's knowledge base.
Gemini: Moderate presence (2 of 10) through Google Business and aggregated local search signals. Gemini integrates tightly with Google's search ecosystem, so your organic rankings and GBP activity directly impact visibility here.
What this means in revenue terms
At a visibility score of 34, your business is competing at a disadvantage in the fastest-growing sales channel for HVAC contractors: AI-assisted lead discovery. When a homeowner asks ChatGPT "who should I call for a ductless installation in Boston," your business is appearing in maybe 1 of 10 responses. That's 9 out of 10 times your competitor gets the credit.
Conservative math: if you're missing 15-20 calls per month to AI-powered discovery at an average job value of $4,500-$6,000, that's $67k-$120k annually in visible opportunity cost. Most HVAC contractors don't quantify this yet. The ones that do are already moving on it.
Top 3 highest-leverage fixes for New England Ductless
1. Complete and verify your Google Business Profile (4-6 week payoff)
Your GBP is likely incomplete. Add service areas (all neighborhoods Boston covers), service categories (mini-split, heat pump, maintenance), posts every 2 weeks (new installation photos, seasonal tips), and respond to every review within 24 hours. Perplexity, Gemini, and ChatGPT all weight fresh GBP signals heavily. A complete profile typically lifts visibility 8-12 points within 4-6 weeks.
2. Add structured data (schema markup) to your website (2-week build, 3-week indexing)
Your site likely lacks LocalBusiness schema with service area, phone, hours, and ReviewRating aggregates. Add this markup to every service page. Use JSON-LD format, not microdata. This helps Google understand your authority and scope, which filters up to Gemini and Perplexity. Rough payoff: 6-10 point lift within a month of Google re-indexing.
3. Build 3-4 original content pieces in HVAC trade publications or your own blog (8-12 week payoff)
Claude and Perplexity heavily weight original, cited sources. A single guest post in HVACR Business, a technical guide on your site about mini-split efficiency, or a case study showing before/after heating maps lifts your authority signals. Each piece cited by AI is a mention you own. Expect a 5-8 point lift per strong piece within 2-3 months of indexing.
Run your live audit
This snapshot is based on industry baseline patterns and publicly available signals. Your actual AI visibility score in each engine right now may differ — we measure real-time mentions across ChatGPT, Perplexity, Claude, and Gemini.
Get your precise score and personalized fix roadmap at mentionedinai.com. The audit is free and takes 90 seconds.
Early-stage access to our ongoing monitoring and strategic coaching closes July 4. Founder members lock in $297/month or $1,497 lifetime — no price increase. Limited to the first 50 trade contractors.
See your HVAC AI visibility score in Boston
Enter your business below. We run live queries across ChatGPT, Perplexity, Claude, and Gemini. You get your score in under 90 seconds.
Common questions about AI visibility for HVAC contractors in Boston
Google ranks pages. AI search engines like ChatGPT and Perplexity name specific businesses in answers. A HVAC contractor in Boston can rank #1 on Google and still be invisible in ChatGPT, because the signals are different (schema, citations, structured data, training-data presence).
Most HVAC contractors see meaningful score lift within 30-60 days of implementing the three core fixes: Google Business Profile completion, consistent industry directory listings, and schema markup. The 47-point gap between median (32) and top performers (79) is closeable.
Yes. Roughly 40% of Boston homeowner searches now start in ChatGPT or Perplexity instead of Google. Even with strong Google rankings, you can be completely invisible in AI answers, which means losing calls you don't even know about.
Your AI visibility score across ChatGPT, Perplexity, Claude, and Gemini. Specific gap analysis against top performers in Boston. Three highest-leverage fixes prioritized by impact. Takes 90 seconds, no card required.