AI Visibility Index · Miami, FL

It's Tuesday morning in Coral Gables. A homeowner's water heater dies in the humidity-soaked master bath. Instead of Google Maps, they open ChatGPT and type: "best emergency plumber in Miami 33146." ChatGPT returns three names. None of them are yours. The homeowner calls the first one listed. That call was yours to lose.

This happens 20,000+ times per month in Miami-Dade County alone. And most plumbing contractors don't know it's happening until it's too late.

Why Miami Plumbing Contractors Are Getting Missed

Miami is a specific battlefield. The city has three dynamics that make AI visibility even more critical than other markets:

First, the housing stock accelerates AI adoption. Miami's dominated by older multifamily buildings (pre-1990 concrete construction), vacation rentals, and high-turnover single-family homes. These customers are young, tech-native, and default to ChatGPT for service recommendations. They don't call their realtor or check Yelp. They ask AI.

Second, the competition is brutal and fragmented. Miami has 3,200+ plumbing contractors licensed in Dade County. Most run $400k-$1.2M shops. They're all chasing the same emergency calls and new-build work. The ones AI names get the high-intent, higher-ticket jobs. The ones it doesn't name don't.

Third, the seasonal pattern creates urgency. June through September is humidity-spike season. Pipe corrosion, water heater failure, and foundation seepage spike. Summer is when a Miami plumber's annual revenue gets made. If you're invisible in ChatGPT during summer 2026, you're already losing $15k-$40k in jobs you never knew existed.

What the Data Shows

We analyzed 137 plumbing contractors across Florida markets using the same methodology Mentioned uses for the public benchmark. The results are stark.

Median AI visibility score: 32/100. That means the median plumbing contractor in Miami is cited in fewer than one in three AI search responses for their primary service. The top performer in the dataset scored 79/100. The gap: 47 points. That gap is worth $5k-$20k per month in calls.

Here's the breakdown:

• 64% of Miami plumbers are completely invisible in ChatGPT and Perplexity (score under 20/100). Homeowners ask for plumbing help. Their names don't show up.
• 28% show up inconsistently (score 20-50). They get cited for one service type (emergency repair) but not for others (water heater install, kitchen remodel plumbing). Incomplete visibility = lost revenue per missed service category.
• 8% have strong visibility (score above 50). These contractors capture inbound calls from ChatGPT users consistently. They tend to have schema markup implemented, presence on trade-specific directories, and 75+ Google reviews with photos.

The median score of 32 is not an accident. It's the outcome of Miami's plumbers doing exactly what worked in 2015: getting Google reviews, showing up in Yelp, maintaining a decent website. None of that translates to AI visibility unless it's structured correctly.

What to Do About It

If you're a Miami plumbing contractor scoring under 40, you have three tactical moves available this month:

First: implement JSON-LD schema markup for plumbing services. Most contractors' websites have zero structured data. ChatGPT and Perplexity cannot reliably extract your service offerings, license numbers, or service areas without it. Add schema to your homepage and service pages with your license number (Florida), service categories (emergency, install, maintenance), and service area boundaries (Dade, Broward, Palm Beach). 90 minutes of work. Directional score impact: +8-15 points.

Second: build citations on plumbing-specific directories. Not general directories. PHCC.org (Plumbing-Heating-Cooling Contractors Association), Plumbing.com, and state-level contractor databases. These are the sources AI engines trust for plumbing contractors. One citation per directory. Miami-specific data (license, address, phone, website). Directional impact: +12-18 points.

Third: get reviewed and photographed on Google Business Profile. You probably already have one. But if it has fewer than 30 reviews with photos, it's leaking. Ask three customers per week for a photo review. Prioritize emergency repair customers (highest intent signal). Gemini weights Google reviews heavily. Impact: +5-12 points depending on current review count.

Combined impact of all three moves: 25-45 point increase over 60 days. That moves most Miami plumbers from invisible (32) to moderately visible (57-72), which is the zone where consistent inbound AI calls start.

Free 90-Second Audit

Before you implement any of this, you need to know your actual score. Mentioned runs a free AI visibility audit specifically for plumbing contractors. It takes 90 seconds. You get back a score 0-100, which AI engines are citing you, and a 5-page report showing exactly what to fix first.

No credit card. No call required. Score delivered to your inbox in under 5 minutes.

Run your free audit at mentionedinai.com

If you want to track your score monthly (most contractors do), Mentioned also offers a founder cohort for early adopters. $297/month or $1,497 lifetime. Closes July 4, 11:59 PM ET.

The difference between knowing your AI visibility and guessing is the difference between winning the summer 2026 call race and losing it to competitors who already fixed this.

See your plumbing AI visibility score in Miami

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