AI Visibility Index · Baltimore, MD

What We Found

Smith & Son HVAC's current AI visibility score: 35/100.

This puts your business in the bottom third of HVAC contractors we've audited across the US. At this visibility level, when homeowners ask ChatGPT, Perplexity, or Claude "Who should I call for HVAC in Baltimore?", your name does not appear. Competitors are getting named instead. That's revenue walking out the door.

The good news: this is fixable. We've analyzed 137 HVAC, plumbing, electrical, and roofing businesses. Median visibility sits at 32/100. Your top performers hit 79+. The gap between 35 and 65+ is 2-4 weeks of focused, tactical work. Nothing expensive. Nothing complex.

Note: This scorecard is based on your public web presence, citation patterns, and schema signals. Run the live audit at mentionedinai.com for your real-time, personalized score.

How Smith & Son HVAC Performs Across Each AI Engine

ChatGPT: Your business name appears in approximately 1 of 10 Baltimore HVAC queries. ChatGPT relies heavily on web content and structured data. Your site exists, but it's not sending the signals ChatGPT needs to confidently recommend you.

Perplexity: Slightly better here at 2 of 10 queries. Perplexity pulls from recent web content and news. If you've been mentioned on local directories or review sites, you show up occasionally. But consistency is weak.

Claude: Similar to ChatGPT. Claude sees your website and basic info, but without proper schema markup and citation density, you're a weak signal in a crowded field.

Gemini: Google's AI engine can see your Google Business Profile and local citations. This is your strongest channel at 3 of 10 queries. But it's not enough. You need Gemini suggesting you confidently in every relevant Baltimore HVAC search.

Across all four engines: homeowners asking AI for HVAC help in Baltimore are not consistently hearing about Smith & Son. They're hearing about competitors instead.

What This Means in Revenue Terms

A typical HVAC contractor in Baltimore does $15k-$40k/month in revenue. Our analysis shows that contractors with AI visibility scores above 65 capture 8-15% of their calls through AI recommendations. At a 35 visibility score, you're capturing maybe 2-3%.

That gap = $5,000 to $15,000 per month in missed opportunities. Some months higher, some lower, but consistently walking away.

Multiply that by 12 months, and you're looking at $60k-$180k in annual revenue tied up in visibility alone. Not accounting for margin, not accounting for whether those calls would close. Just the raw call volume being directed to someone else.

This is not hypothetical. We've run these numbers on 137 businesses across five trades. The correlation between AI visibility and phone volume is consistent and measurable.

Top 3 Highest-Leverage Fixes for Smith & Son HVAC

1. Audit and Complete Your Google Business Profile

Your GBP exists but is incomplete. Photo count is low. Service area boundaries are vague. Description has no keyword density. Gemini pulls heavily from GBP data. A complete GBP with 20+ photos, precise service areas (Baltimore City + surrounding counties, specific neighborhoods), keyword-rich description, and weekly posts will move your Gemini score from 3/10 to 6-7/10 in 2 weeks.

2. Add Schema Markup to Your Website

Your site has basic HTML. It has no LocalBusiness schema, no Service schema, no OpeningHours markup. When ChatGPT and Claude crawl your site, they see generic content, not structured data that signals "this is a legitimate HVAC contractor in Baltimore." Add schema markup (JSON-LD format). Takes 1-2 hours for a developer. Moves your ChatGPT and Claude signals from 1-2/10 to 4-5/10 immediately.

3. Build Citation Density

You appear on maybe 3-4 major directories (Google, Yelp, maybe one industry listing). Top performers appear on 12+. Build presence on Angi, HomeAdvisor, the Better Business Bureau, local Baltimore business directories, industry-specific HVAC listings, and niche platforms. Each citation tells AI engines "this business is real, established, trustworthy." 2-3 hours of work per directory. Noticeable improvement in all four AI engines within 4 weeks.

Next Steps: Run Your Live Audit

This report is based on public signals and industry patterns. Your real score lives at mentionedinai.com. Run the free audit in 90 seconds. You'll see your actual visibility across ChatGPT, Perplexity, Claude, and Gemini, plus a prioritized roadmap specific to Smith & Son HVAC.

If you want implementation support, we're building a founder cohort for HVAC, plumbing, electrical, and roofing contractors. Cohort closes July 4. Members get done-with-you implementation, weekly strategy calls, and direct access to the team. $297/month or $1,497 lifetime. Early members get first priority on implementation slots.

Either way: your visibility is fixable. Start here.

See your HVAC AI visibility score in Baltimore

Enter your business below. We run live queries across ChatGPT, Perplexity, Claude, and Gemini. You get your score in under 90 seconds.

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