Comparison · AI Visibility Platforms

Mentioned vs Profound vs Semrush vs Athena vs GetMentioned.

Side-by-side of the 5 AI search visibility tools serving local service businesses. Last verified May 2026.

Mentioned Profound Semrush AI Athena GetMentioned
Trade-specific (HVAC/plumbing/etc)YesNoNoNoEU consumer
Free tierYes (no card)$399/mo entryBundledPaywalledEUR 89/mo
Fix engine (not just score)7-step playbook + lift estimatesScore onlyScore onlyScore onlyScore only
Open methodology publishedYes - /methodologyBlackboxBlackboxBlackboxBlackbox
Open dataset (CC-BY-4.0)Yes - /benchmark.csvPrivatePrivatePrivatePrivate
Public benchmark reportQuarterlyNoNoNoNo
Citation precision (measured + published)95.2% (test suite public)Claimed, not measuredClaimed, not measuredUnknownUnknown
Model versions pinned per auditYes - 4 enginesUnknownUnknownUnknownUnknown
Engine reliability dashboard public/engine-healthNoNoNoNo
Publisher self-discloses own score30.8/100 publishedNoNoNoNo
Pytest correctness proof43/43 passingN/AN/AN/AN/A
Number of engines measured4 (GPT+Perplexity+Claude+Gemini)5+343
Cost per audit (real)$0.0007 (measured)$3-12 (estimated)BundledUnknown$0.40 (estimated)
Audience focusTrade contractorsFortune 500 brandsSEO agenciesSaaS / B2BEU consumer brands
Enterprise data feed$2-5k/mo$5-50k/moCustomCustomNo

Bottom line

If you sell to or measure trade contractors, Mentioned is the only tool built for the job. Profound is excellent for Fortune 500 brand monitoring. Semrush AI is a feature inside a larger SEO suite. Athena is more SaaS/B2B focused. GetMentioned is EU consumer.

The transparency moat (open methodology + open dataset + public test suite + publisher self-disclosure) is unique to Mentioned in this category.

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Comparison verified May 2026. Errors or updates: hello@mentionedinai.com.