Your Fix Kit

Supply House Times - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Supply House Times does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Supply House Times",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Troy",
    "addressRegion": "MI",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Troy"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim listings on Yelp, BBB, and Angi this week
+9 pts
Why: Citation rate is 0.0%, and you need citations from key directories to compete in Troy.
Do this: Visit each site, create an account, and complete your business profile. Focus on service categories like 'emergency plumbing' and 'tankless install.' Expect 5-10 hours total to complete all listings.
2. List 5 service categories in Plumber schema
+7 pts
Why: Your service categories are missing, reducing AI's ability to find you for relevant queries in plumbing.
Do this: Update your website's homepage schema to include 'drain cleaning,' 'sewer repair,' 'water heater,' 'repipe,' and 'leak detection.' Use Schema.org to generate code and validate with Google's testing tool. This can take 2 hours to implement.
3. Get 5 Google reviews mentioning emergency plumbing this month
+12 pts
Why: Your competitive position is at 22.2%, and reviews are critical for improving local search visibility and trust.
Do this: Request reviews from recent customers via email or text, focusing on emergency plumbing cases. Set a reminder every week to follow up with at least 5 customers this month.
4. Add Plumber schema with priceRange to homepage now
+8 pts
Why: Schema health is at 10.0%, and adding detailed schema boosts your relevance for plumbing services significantly.
Do this: Implement the Plumber schema type on your homepage with specific price ranges. Use Google’s structured data tool for guidance and validate after creation. This change will take about 1 hour.
5. Add 24/7 emergency response markup to your site
+3 pts
Why: You lack structured data for after-hours services, reducing visibility for emergency plumbing searches in your area.
Do this: Implement the openingHoursSpecification for emergencies in your site’s schema. Make sure to include detailed timings for better clarity. Anticipate around 1 hour of work.
6. Claim PHCC member listing and link it
+4 pts
Why: This trade directory is essential for credibility, and you currently have no listings, hurting your citation rate.
Do this: Go to the PHCC website, claim your listing, and include the link in your site footer. Expect this to take 1-2 hours but dramatically improve your credibility.
7. Add 'Master Plumber' and 'WaterSense' to your website
+3 pts
Why: You're missing key credentials that can increase trust and attract more business from your target market.
Do this: Update your homepage and 'About Us' section with these credentials. Clearly mention your certifications to build authority. This step will take about 30 minutes.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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