Your Fix Kit

Mr. Handyman - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Mr. Handyman does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Mr. Handyman",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "ginqstllwe",
    "addressRegion": "GI",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "ginqstllwe"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency trade service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Create citations on 3 platforms this week
+7 pts
Why: Citation rate is 0.0% — establish a presence to match competitors like Cary's Plumbing and Apex Heating & Cooling.
Do this: Use Yelp, Angie's List, and HomeAdvisor to create business profiles. Add NAP details and at least 3 service types. This should take about 4 hours to complete.
2. Reference Cary's Plumbing in local content
+6 pts
Why: Cary's Plumbing was mentioned once in related queries; leveraging their name may increase visibility.
Do this: Write a blog post or service page mentioning Cary's Plumbing. Use it in 2-3 key places. Expect 2 hours for research and writing.
3. List services in Google My Business (GMB)
+10 pts
Why: Structured data health is currently unclear; listing services accurately can improve local ranking.
Do this: Log into GMB, add all services with descriptions and prices. This can take about 1 hour for a typical service list.
4. Check citations for accuracy against competitors
+7 pts
Why: Citation accuracy isn't defined; inaccuracies can harm search visibility and trust compared to competitors.
Do this: Use Moz Local to audit 3 main competitors. Cross-check and correct misinformation within a 2-hour window.
5. Add NAP visibility to the homepage
+2 pts
Why: Citation presence stands at 0% — the homepage is prime real estate for core business info.
Do this: Ensure your Name, Address, Phone Number is prominent in the header and footer. Modify homepage in 30 minutes to an hour.
6. Utilize Google Posts for new services added
+3 pts
Why: Google Posts will keep your GMB fresh, aiding in competitive positioning; currently at 16.7%.
Do this: Create a post for any service added this week. Draft and publish it in 30 minutes.
7. Claim and verify GMB listing if not done
+2 pts
Why: An unverified listing offers no authority in rankings and may hinder citation performance.
Do this: Visit GMB, claim your listing, and follow verification steps. This can take anywhere from 15 minutes to a few days.
Want us to do all of this for you?

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