Your Fix Kit

Sears Home Services - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Sears Home Services does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "RoofingContractor",
  "name": "Sears Home Services",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Hoffman Estates",
    "addressRegion": "IL",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Hoffman Estates"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency roofing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add RoofingContractor schema with manufacturer credentials now
+9 pts
Why: Citation presence is 0.0% — missing schema is a major factor for AI engines choosing roofers, and yours is currently absent.
Do this: Generate JSON-LD for RoofingContractor schema using GAF Master Elite and CertainTeed as credentialingAuthority. Validate with Google's structured data testing tool. Expect a significant revenue increase from improved AI visibility within 2 days.
2. Claim GAF Master Elite directory listing this week
+7 pts
Why: Top competitors like M&M Roofing rank higher due to certified listings — your current competitive position is only 19.4.
Do this: Go to the GAF Master Elite directory, create a business profile, and provide accurate NAP and service details. This should take about 2 hours and could directly lead to more leads in 14 days.
3. Get 8 Google reviews mentioning roof services promptly
+12 pts
Why: Boosting online reputation is key, and no reviews mean you're missing out on potential clients, especially for jobs like storm damage.
Do this: Send follow-up emails to past clients focusing on storm damage and roof inspection services. Aim for 2 per week to reach your target in 4 weeks.
4. Add storm-damage service page with FAQ schema
+8 pts
Why: Your audit shows no service pages listed, which severely limits visibility for urgent needs like storm repairs.
Do this: Create a dedicated storm-damage service page with FAQ schema using common questions. Use WordPress for fast creation; expect it to take 4 hours and publish within a week.
5. Claim CertainTeed SELECT directory listing ASAP
+3 pts
Why: Currently missing in key directories like CertainTeed, which are critical for roofing visibility and credibility.
Do this: Log into the CertainTeed SELECT directory and set up your contractor profile. Include detailed service offerings and past work examples. Allow 2 hours for setup and aim for live listing within 10 days.
6. List warranty terms in schema offers on your site
+4 pts
Why: Schema accuracy is at 0.0% — adding warranty details can position you for 'best warranty' AI queries that clients search.
Do this: Draft warranty terms for system and workmanship warranties then add them into your service page schema. Plan for 3 hours using a JSON-LD generator, with updates to site live within a week.
7. Request online mentions to compete with M&M Roofing
+3 pts
Why: Competitors like M&M Roofing were mentioned twice; you need these citations to improve presence and trustworthiness.
Do this: Reach out to local blogs or news outlets and ask for a mention. Draft a brief email highlighting your community involvement or unique services. Expect to send 5 emails and reserve about 2 hours to follow up in the next month.
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