Your Fix Kit

Celtic Air - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Celtic Air does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Celtic Air",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings immediately
+7 pts
Why: Citation rate is 0.0% with no citations in key trade directories like HVAC.com and ACCA.
Do this: Visit HVAC.com and ACCA to claim your business. Collect necessary details like NAP and service types, then submit. This should take about 1-2 hours and will establish a presence in crucial trade directories.
2. Add HVACBusiness schema to all 47 pages this week
+6 pts
Why: Citation rate is 0.0% — schema is essential for visibility in AI, yet it's completely missing.
Do this: Generate JSON-LD using Google's structured data tool. Include details for NAP, services, and certifications. Validate with Rich Results Test and deploy it across all pages immediately, spending about 2 hours.
3. Get 6 Google reviews mentioning AC repair this month
+10 pts
Why: Your citation presence is nil, and Google reviews are a major factor in AI visibility and trust.
Do this: Reach out to satisfied customers through email or SMS requesting reviews. Aim for reviews that specifically mention AC repair or furnace install, ideally within a week. Spend 30 minutes per day for two weeks to secure these.
4. Submit NAP to top 12 HVAC-specific citation sources
+7 pts
Why: Citation accuracy is essential; currently, you have 0 citations in critical sources that your competitors are using.
Do this: List out top 12 trade directories like Yelp and BBB. Submit business details including NAP to each source for consistency. Allocate 3-4 hours to complete submissions across all directories.
5. Identify and fix 3 NAP mismatches before end of week
+2 pts
Why: Current competitive position is weak at 16.7%, likely due to NAP inconsistencies not seen in competitors' citations.
Do this: Audit current citations with a tool like Moz Local, then cross-reference with Google My Business. Correct any mismatches in listings and verify. Anticipate dedicating about 2 hours to fix discrepancies.
6. Perform competitive analysis on Atlantic Heating & Air Conditioning
+3 pts
Why: Two mentions of Atlantic show they are leveraging AI visibility better—understanding their tactics can guide your strategy.
Do this: Analyze their online presence, citation strategy, and customer reviews using a tool like SEMrush. Spend about 1 hour collecting data to identify gaps in your own digital strategy.
7. Add Energy Star and NATE badges to service pages next week
+2 pts
Why: Badges are missing in your structured data and can significantly improve credibility with consumers and AI.
Do this: Locate badge images and structured data format from Energy Star and NATE websites. Add badges to relevant service pages and validate with a tool like Google's Structured Data Testing Tool. Expect it to take about 2 hours.
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