Your Fix Kit

RL6 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what RL6 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "RL6",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings
+7 pts
Why: Citation rate is 0.0% with no presence in key directories that drive visibility in HVAC.
Do this: Visit HVAC.com and ACCA contractor finder to create and verify listings. Provide accurate NAP, service details, and trade credentials. Expect this to take about 4 hours and result in 20-30 citations.
2. Add HVACBusiness schema to all service pages
+6 pts
Why: Citation presence is 0, and missing schema is a gap that AI engines flag as non-compliant.
Do this: Generate JSON-LD using Google's structured data helper to include NAP, service type arrays like cooling repair, and energy efficiency badges. Test with the Rich Results Test tool, expecting it to take 3-5 hours.
3. Submit NAP to 12 HVAC-specific citation sources
+10 pts
Why: Current citation presence is 0 out of 9, crucial HVAC-specific directories like Yelp and BBB are missing.
Do this: List out top 12 directories including Yelp, BBB, HVAC.com, and Angi, and submit consistent NAP across all. Anticipate 6-8 hours to complete submissions and monitor visibility changes.
4. Get 6 Google reviews mentioning AC repair this month
+7 pts
Why: No reviews yet; increasing review count improves local search performance and credibility.
Do this: Reach out to past customers for feedback, focusing on services like AC repair. Set a reminder to follow up weekly for this month; expect a total time commitment of 3 hours.
5. Add Energy Star and NATE badges with structured data
+2 pts
Why: Missing badges alongside HVACBusiness schema can enhance credibility and are not currently implemented.
Do this: Update the schema on your website to include Energy Star and NATE badges using structured data markup. Expect 2 hours of work, needing a designer's input if badges aren't in digital format.
6. Get mentioned in competitor content at least 3 times
+3 pts
Why: Competitors like Atlantic Heating and Boston Standard Plumbing have high mention rates, with 3 each, boosting their visibility.
Do this: Develop partnerships with local businesses or associations for features in their content. Allocate approx. 5 hours reaching out and coordinating with potential partners.
7. Monitor citation effectiveness via analytics this month
+2 pts
Why: Citation presence currently at 0; tracking is essential to measure citation impact after fixes.
Do this: Set up Google Analytics and GMB Insights to track changes in visibility after implementing the previous steps. Spend 1 hour setting this up, then review monthly.
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