Your Fix Kit

Northeast Heating & Cooling - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Northeast Heating & Cooling does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Northeast Heating & Cooling",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings this month
+7 pts
Why: Citation rate is 0% across 9 queries, claiming these directories is critical for visibility.
Do this: Register for HVAC.com and ACCA contractor finder. Complete your profile with NAP and service details. Expect to spend about 3 hours to get these live.
2. Submit NAP to top 12 HVAC-specific citation sources
+6 pts
Why: Citation rate is 0%, missing out on critical local SEO foundation, especially against competitors like Atlantic Heating.
Do this: Identify and list the top 12 citation sites, including Yelp, BBB, and Angi. Fill out business details consistently across these platforms. Anticipate 5 hours total for submission and verification.
3. Get 6 Google reviews this month mentioning AC repair
+10 pts
Why: You have no reviews right now, and competitors like Atlantic Heating have a significant edge with customer feedback.
Do this: Reach out to recent customers via email or SMS for reviews specifically mentioning 'AC repair'. Use Google My Business to track the requests. Aim to complete this in 2 weeks.
4. Add Energy Star and NATE certification badges to your pages
+7 pts
Why: Structured data health is not assessed, adding these elements builds credibility against local competitors.
Do this: Create image files for Energy Star and NATE badges. Insert them into your website footer and service pages. This should take about 1 hour to complete.
5. Implement HVACBusiness schema on all service pages
+2 pts
Why: Missing schema is crucial since citation presence is at 0% — it's the best way to signal your local service to search engines.
Do this: Generate and implement HVACBusiness schema with serviceType arrays for cooling repair, heating install, and ductless services on your 10 service pages. Allocate about 4 hours for this task.
6. Address 0 citations on OpenAI and Gemini engines
+3 pts
Why: Citation presence is at 0% for OpenAI and Gemini, impacting AI visibility directly.
Do this: Focus on getting citations live on these engines by updating existing sources and claiming new ones. Plan for a week to see early citations return. Utilize tools like Moz or BrightLocal to track progress.
7. Monitor domain authority against Atlantic Heating weekly
+2 pts
Why: Competitive position at 16.7 indicates direct rivalry; knowledge of competitor strengths will inform your strategy.
Do this: Use Moz or Ahrefs to benchmark your domain against Atlantic Heating. Dedicate 30 minutes weekly to update and assess your position against theirs.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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