Your Fix Kit

Horizon HVAC - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Horizon HVAC does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Horizon HVAC",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Providence",
    "addressRegion": "RI",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Providence"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Submit NAP to 12 HVAC citation sources today
Why: Citation rate is 11.1% with only 1 of 9 queries returning results, impacting visibility on AI engines.
Do this: Use a tool like Moz Local to gather citations from HVAC.com, ACCA, BBB, etc. Submit your NAP to the top 12 directories. Expect to spend 3-4 hours and see a significant lift in citation relevance.
2. Claim and verify HVAC.com and ACCA listings next week
Why: Your citation presence of 2.8 shows missed opportunities, as these directories are essential for HVAC contractors.
Do this: Log into HVAC.com and ACCA to claim your business listings. Ensure accurate information matches your NAP. Plan for 2 hours per directory and expect better citation presence.
3. Get 6 Google reviews mentioning AC repair this month
Why: Your competitive position is at 22.2, and positive reviews can directly impact local rankings, especially for AC repair.
Do this: Send follow-up emails to recent customers requesting reviews, emphasizing AC repair or furnace install. Aim for 1 review each week; set up reminders in your CRM.
4. Add HVACBusiness schema to 47 service pages this month
Why: Structured data health is at 25%, and this is critical for improving both citation and AI visibility.
Do this: Use a schema generator to create HVACBusiness structured data with serviceType arrays for cooling repair and ductless. Validate using Google's structured data testing tool before deployment.
5. Add Energy Star and NATE badges to website this week
Why: You have great trade credentials but lack visual representation; this can enhance trust and click-through rates.
Do this: Download Energy Star and NATE badges from their respective sites and incorporate them into your website's footer or service pages. Expect 1-2 hours for this task.
6. Analyze competitor citations, focus on Dupuis Energy
Why: Dupuis Energy was mentioned 1 time in competitor analysis, indicating a path to catch up by analyzing their listings.
Do this: Use a citation tracker to identify Dupuis Energy’s sources and compare them with your own. Spend 2 hours to gather insights that can guide your citation strategy.
7. Monitor structured data performance over 30 days
Why: Structured data implementation can take time to reflect in search rankings, so monitoring is crucial post-implementation.
Do this: Set up Google Search Console to track impressions and clicks for service pages. Dedicate 15 minutes weekly to review the data and look for improvements.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →