Your Fix Kit

Constructoras del Norte - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Constructoras del Norte does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Constructoras del Norte",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "myjndovgmx",
    "addressRegion": "QR",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "myjndovgmx"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency trade service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Create 3 citations matching name and address
+7 pts
Why: Citation rate is 0% — you're missing all opportunities for citations that matter to AI engines.
Do this: Find local directories relevant to your trade and location. Create listings in Google My Business, Yelp, and Angie's List, ensuring all NAP details match. Expect to spend 4-6 hours total for the initial setup.
2. Mention Constructoras del Norte in 5 reviews this month
+6 pts
Why: Top competitors like XYZ Plumbing Solutions are mentioned in local responses, indicating awareness needs to grow.
Do this: Reach out to satisfied customers for reviews on Google and Yelp. Provide a direct link to make it easy. Aim for at least 5 new reviews in the next 30 days.
3. Add LocalBusiness schema to 3 service pages
+10 pts
Why: Structured data health is missing — this will signal search engines about your business, improving local visibility.
Do this: Implement JSON-LD schema for LocalBusiness on your most important service pages. Use Google's structured data testing tool to validate. This should take about 3 hours across pages.
4. Monitor competitor mentions 3 times this month
+7 pts
Why: Competitors like ABC Electrical Services and Reliable Roofing Co. are getting more visibility, showing they're in the conversation.
Do this: Set up Google Alerts for your competitors. Review and analyze how and where they're mentioned in 3 different local articles or reviews this month. Allocate 1 hour per week to track results.
5. Fix 0 citations pulling from 3 engines
+2 pts
Why: Citation presence is at 0 from key AI engines — you're completely off their radar.
Do this: Audit your existing citations using tools like Moz or BrightLocal. Identify where you're lost, fix inaccuracies, and submit corrections. Plan for 6-8 hours spread over a week to get it done.
6. List in 2 local directories this week
+3 pts
Why: No citations means no local relevance, drag your brand down in search rankings across AI engines.
Do this: Join local directories such as HomeAdvisor and Yellow Pages. Fill out your profile completely with NAP and service details. Spend 2-3 hours to finish this within the week.
7. Compile a competitor comparison report by next month
+2 pts
Why: Your competitive position stands at 16.7% — without actionable insights, you won't know how to catch up.
Do this: Research 5 key competitors, documenting their citation strategies, mentions, and market positioning. Create a report using Google Docs to reference when planning future actions. Dedicate about 5 hours to finalize this report.
Want us to do all of this for you?

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