Your Fix Kit

Owens Corning - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Owens Corning does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "RoofingContractor",
  "name": "Owens Corning",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Toledo",
    "addressRegion": "OH",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Toledo"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency roofing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add RoofingContractor schema with credentials this week
+9 pts
Why: You have a citation rate of only 11.1%, and skipping manufacturer certifications is a common gap for roofers.
Do this: Use a structured data generator to create and implement JSON-LD with GAF Master Elite and CertainTeed SELECT as credentialingAuthority. Validate results using Google's Rich Results Test. Expect this to take about 3 hours.
2. Claim GAF Master Elite and CertainTeed listings
+6 pts
Why: Your competitive position is low at 19.4% — claiming these listings helps establish authority and feeds AI data.
Do this: Visit GAF and CertainTeed directories to claim your business. Prepare necessary documentation for listings. Allocate 2 hours for completion and expect increased visibility in the next 30 days.
3. Get 8 Google reviews mentioning roof inspection within 14 days
+11 pts
Why: You are missing key reviews related to your services, which are crucial for improving local visibility.
Do this: Reach out to past clients for feedback via email or text. Use a text template to simplify the process. Set a timeline of 2 weeks for the 8 reviews and expect a noticeable impact on local ranking.
4. Add storm-damage service pages with FAQ schema now
+7 pts
Why: Current structured data health is only 10.0%, and specific service pages can address common roofing needs while boosting schema visibility.
Do this: Create and publish two dedicated service pages: 'Storm-Damage Roofing Services' and 'Insurance Claim Assistance' on your site. Include FAQ schema for added context. Invest about 4 hours in quality content creation.
5. List warranty terms in schema offers for all pages
+3 pts
Why: Including warranty details increases trust; AI engines prefer businesses that surface information for 'best warranty' queries.
Do this: Update your website's schema data to include both system and workmanship warranties. This should take about 2 hours using the existing schema structure.
6. Fix NAP inconsistencies across 9 directories within 1 week
+3 pts
Why: Citation accuracy needs attention, with your current measurement at 2.8 — this is key for consistent brand representation.
Do this: Perform a manual audit of your NAP entries on Yelp, BBB, Angi, and other directories. Correct any discrepancies and re-submit listings where needed. Allocate 5 hours for a thorough review and updates.
7. Monitor competitor mentions — gain insights this month
+3 pts
Why: Competitors like Toledo Roofing & Construction are mentioned 2 times, indicating where you might improve your presence.
Do this: Set up Google Alerts for your competitors to track their mentions and backlinks. Spend an hour analyzing findings and developing counter strategies to increase your own visibility.
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