Your Fix Kit

All Weather Roofing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what All Weather Roofing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "All Weather Roofing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "rlwfoztytx",
    "addressRegion": "HU",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "rlwfoztytx"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency trade service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Create 3 citations mentioning All Weather Roofing this week
+7 pts
Why: Citation rate is 0.0% across all queries, indicating no online presence for AI engines to rely on.
Do this: Identify three local business directories like Yelp, Angie's List, and HomeAdvisor. List your business with accurate NAP info and relevant categories. This can be done in one day with immediate visibility impact.
2. Get 5 reviews mentioning roofing this month
+6 pts
Why: Market share is only 16.7% against competitors like Budget Home Services and Affordable Handyman Services.
Do this: Reach out to past customers via email or text for reviews on Google My Business and Yelp, asking them to include 'roofing' in their feedback. Allocate a few hours to craft personalized messages, and set a reminder for follow-ups.
3. Add LocalBusiness schema to the homepage immediately
+10 pts
Why: Structured data health is minimal, which can significantly assist search engines in identifying your business.
Do this: Use Google's structured data generator to create JSON-LD for LocalBusiness with your NAP info and business hours. Validate with the Rich Results Test, ensuring accuracy before implementing. This should take about two hours.
4. Search for references to Budget Home Services this week
+7 pts
Why: Competitors like Budget Home Services were mentioned in relevant queries, showing they're recognized over your business.
Do this: Use tools like Ahrefs or SEMrush to find links and citations mentioning Budget Home Services. Analyze their strategies and reverse engineer how they gain visibility. Dedicate a day to gather insights.
5. Analyze cost structures from A&M Construction and Rebel Heating & Air
+2 pts
Why: Understanding competitors' pricing can help adjust your offers to be more competitive and attractive.
Do this: Check their websites and listings for pricing strategies. Note how they present their services and deals. Spend a couple of hours researching to compare.
6. Fix any NAP inconsistencies across profiles
+3 pts
Why: NAP accuracy is absent, which can derail prospects looking for your roofing services across platforms.
Do this: Audit your existing online profiles on sites like Yelp and Google My Business for NAP consistency. Update any discrepancies immediately. This can be done in a few hours.
7. Monitor AI engine queries for roofing keywords weekly
+2 pts
Why: No queries returned citations for your business, revealing vulnerability in capturing traffic and leads.
Do this: Set up alerts in tools like Google Alerts for your business name and roofing keywords. Review weekly for mentions and adjust tactics based on findings. Dedicate one hour each week for monitoring.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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