Your Fix Kit

The Coolest LLC - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what The Coolest LLC does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "The Coolest LLC",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Austin",
    "addressRegion": "TX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Austin"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Read by AI in your audit
yelp.com
An AI engine read this site when answering about hvac in Austin. Get listed and consistent here first.
thecoolestservice.com
An AI engine read this site when answering about hvac in Austin. Get listed and consistent here first.
eliteaustinac.com
An AI engine read this site when answering about hvac in Austin. Get listed and consistent here first.
greenleafair.com
An AI engine read this site when answering about hvac in Austin. Get listed and consistent here first.
consumeraffairs.com
An AI engine read this site when answering about hvac in Austin. Get listed and consistent here first.
angi.com
An AI engine read this site when answering about hvac in Austin. Get listed and consistent here first.
coolmenow.com
An AI engine read this site when answering about hvac in Austin. Get listed and consistent here first.
thechillbrothers.com
An AI engine read this site when answering about hvac in Austin. Get listed and consistent here first.
Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings ASAP
+7 pts
Why: Citation rate is 33.3% — both listings are key HVAC directories and missing them weakens your position.
Do this: Go to HVAC.com and ACCA contractor finder. Create and verify your business listing with accurate NAP info. Expect to spend 1 hour for claiming and verification each.
2. Add HVACBusiness schema to all 9 service pages
+4 pts
Why: You have zero schema on your site — this will help AI engines recognize your business type and offerings.
Do this: Use Schema.org to generate HVACBusiness JSON-LD. Include serviceType arrays for cooling repair, heating install, and ductless services. Spend about 3 hours updating and testing this.
3. Get 6 reviews mentioning 'AC repair' this month
+6 pts
Why: You currently lack targeted Google reviews, which are crucial for local SEO and visibility.
Do this: Send out an email blast to past customers asking for reviews, specifically mentioning 'AC repair' or 'furnace install'. Dedicate 10 minutes a day to follow up; expect to invest about $100 in incentives if needed.
4. Submit NAP to 12 top HVAC citation sources
+4 pts
Why: Your citation accuracy is at 25% — submitting to these directories will significantly boost your citation presence.
Do this: Focus on directories like Yelp, BBB, Angi, and Houzz. Use a citation submission tool to help automate the process and track progress. Plan for 5-6 hours to gather info and submit.
5. Add Energy Star and NATE badges with markup
+2 pts
Why: Your structured data health shows no markup; these badges can improve trust and recognition.
Do this: Add structured data markup for Energy Star and NATE certification on your homepage. Spend 2 hours identifying where to place these badges and testing with Google's markup tool.
6. Monitor citation presence on Google and Bing weekly
+2 pts
Why: Current citation presence is low at 8.3, so tracking will help prevent future issues and gauge progress.
Do this: Set up Google Alerts or use a citation tracking tool. Spend 1 hour weekly reviewing citation health and adjusting listings as necessary.
7. Reference competitors in local content this month
+2 pts
Why: Top competitors like Pros HVAC are mentioned in searches, implying their content strategy is working.
Do this: Create blog posts or service pages that contextualize your services alongside local competitors. Dedicate 2-3 hours to writing and promoting this content to mix into your outreach.
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