Your Fix Kit
The Coolest LLC - the exact steps to get cited
Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.
← Back to your full score report1. Paste this schema on your homepage
Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what The Coolest LLC does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HVACBusiness",
"name": "The Coolest LLC",
"image": "https://YOUR-DOMAIN.com/logo.jpg",
"url": "https://YOUR-DOMAIN.com",
"telephone": "+1-XXX-XXX-XXXX",
"address": {
"@type": "PostalAddress",
"addressLocality": "Austin",
"addressRegion": "TX",
"addressCountry": "US"
},
"areaServed": {
"@type": "City",
"name": "Austin"
},
"priceRange": "$$",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Emergency hvac service"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac maintenance"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "REPLACE_WITH_YOUR_COUNT"
}
}
</script>
2. Get listed on the sources AI actually reads
The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.
Read by AI in your audit
Universal citation backbone
3. Your 7-step climb playbook
1. Claim and verify HVAC.com and ACCA listings ASAP
+7 ptsWhy: Citation rate is 33.3% — both listings are key HVAC directories and missing them weakens your position.
Do this: Go to HVAC.com and ACCA contractor finder. Create and verify your business listing with accurate NAP info. Expect to spend 1 hour for claiming and verification each.
2. Add HVACBusiness schema to all 9 service pages
+4 ptsWhy: You have zero schema on your site — this will help AI engines recognize your business type and offerings.
Do this: Use Schema.org to generate HVACBusiness JSON-LD. Include serviceType arrays for cooling repair, heating install, and ductless services. Spend about 3 hours updating and testing this.
3. Get 6 reviews mentioning 'AC repair' this month
+6 ptsWhy: You currently lack targeted Google reviews, which are crucial for local SEO and visibility.
Do this: Send out an email blast to past customers asking for reviews, specifically mentioning 'AC repair' or 'furnace install'. Dedicate 10 minutes a day to follow up; expect to invest about $100 in incentives if needed.
4. Submit NAP to 12 top HVAC citation sources
+4 ptsWhy: Your citation accuracy is at 25% — submitting to these directories will significantly boost your citation presence.
Do this: Focus on directories like Yelp, BBB, Angi, and Houzz. Use a citation submission tool to help automate the process and track progress. Plan for 5-6 hours to gather info and submit.
5. Add Energy Star and NATE badges with markup
+2 ptsWhy: Your structured data health shows no markup; these badges can improve trust and recognition.
Do this: Add structured data markup for Energy Star and NATE certification on your homepage. Spend 2 hours identifying where to place these badges and testing with Google's markup tool.
6. Monitor citation presence on Google and Bing weekly
+2 ptsWhy: Current citation presence is low at 8.3, so tracking will help prevent future issues and gauge progress.
Do this: Set up Google Alerts or use a citation tracking tool. Spend 1 hour weekly reviewing citation health and adjusting listings as necessary.
7. Reference competitors in local content this month
+2 ptsWhy: Top competitors like Pros HVAC are mentioned in searches, implying their content strategy is working.
Do this: Create blog posts or service pages that contextualize your services alongside local competitors. Dedicate 2-3 hours to writing and promoting this content to mix into your outreach.
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