Your Fix Kit

Service Fusion - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Service Fusion does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Service Fusion",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Irving",
    "addressRegion": "TX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Irving"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Saas installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Saas repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency saas service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Saas maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA listings by Friday
+9 pts
Why: Citation rate is 0.0% across 9 queries, meaning no authoritative directory mentions for your business.
Do this: Register for HVAC.com and ACCA contractor finder, providing NAP and services. Expect to spend 3 hours claiming listings and verifying accounts. This can directly impact visibility in search results.
2. Add 3 customer reviews mentioning AC repair this month
+7 pts
Why: Number of reviews mentioning service types is currently zero, risking lost calls and clients.
Do this: Encourage 3 existing customers to leave reviews on Google specifically mentioning 'AC repair' by following up via email or text. Spend an hour on this outreach, targeting completed jobs from the last 90 days.
3. Submit NAP to top 12 HVAC directories
+12 pts
Why: Citation accuracy is at 0.0% — without consistent NAP, AI engines can’t find your business.
Do this: Create a list of the top 12 HVAC-specific citation sources including Yelp and BBB. Submit your correct NAP information across all of them. Allocate 6 hours for this task; expect a gradual improvement in searches.
4. Add Energy Star and NATE badges as structured data
+8 pts
Why: Structured data health stands at 10.0% — adding badges increases trust and relevance in HVAC searches.
Do this: Acquire badge images and corresponding structured data markup for Energy Star and NATE certifications. Update JSON-LD on your website template. Anticipate 2-3 hours for this task with a positive impact on future visibility.
5. Add HVACBusiness schema with serviceType arrays
+3 pts
Why: Missing HVACBusiness schema directly impacts citation presence which is currently at 0.0%.
Do this: Implement JSON-LD for HVACBusiness on each service page, ensuring serviceType arrays for cooling repair and heating install are included. Plan for 4 hours to implement across approximately 10 pages.
6. Get 3 reviews for furnace install this month
+4 pts
Why: Zero reviews in furnace-related services can lead to missed leads in a competitive HVAC market.
Do this: Incentivize customers to leave feedback on their furnace installations specifically. Spend 1 hour reaching out, expecting an uptick in calls as a result of visible trust.
7. Reference Fitzgerald Heating & Air in content updates
+3 pts
Why: Competitor Fitzgerald Heating & Air is mentioned twice, indicating heightened relevance and competition.
Do this: Review your website's content and subtly mention Fitzgerald Heating & Air in a comparative analysis or service offering description. This could take 2 hours and help search engines understand your position within the local HVAC landscape.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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