Your Fix Kit

Mentioned - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Mentioned does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Mentioned",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Frederick",
    "addressRegion": "MD",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Frederick"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify listings on HVAC.com and ACCA
+9 pts
Why: Citation rate is 0.0% — these are critical directories for HVAC contractors and will establish your online presence.
Do this: Create accounts on HVAC.com and ACCA contractor finder. Fill in all relevant data including NAP, services, and certifications. Expect this to take about 3 hours total.
2. Submit NAP to 12 key HVAC-specific directories
+7 pts
Why: High importance — your citation presence is currently 0.0%, missing a solid foundation for local visibility across search engines.
Do this: Use a tool like Moz Local or Whitespark to submit NAP to the top 12 directories, including Yelp and BBB. Budget 4 hours for the submissions and monitoring.
3. Get 6 reviews mentioning AC repair this month
+12 pts
Why: Competitors are capitalizing on reviews — increase your credibility and visibility with specific mentions in reviews.
Do this: Set a plan to reach out to past customers for reviews, focusing on AC repair and furnace install. Use Google My Business for submission. Aim to achieve this within 30 days.
4. Add Energy Star and NATE certification badges to site
+8 pts
Why: Your structured data health is at 10.0% — showing these credentials bolsters trustworthiness in AI evaluations.
Do this: Create image assets for Energy Star and NATE badges. Mark them up in structured data on all relevant pages. This should take about 2 hours.
5. Add HVACBusiness schema to service pages
+3 pts
Why: The lack of HVACBusiness schema means engines don't accurately recognize your business type; this is essential for local ranking.
Do this: Utilize Google's structured data markup tool to create and apply HVACBusiness schema across all service pages. Plan for a 3-hour completion time.
6. List service types in HVACBusiness schema arrays
+4 pts
Why: Missing service-type arrays shows you're not providing specific offerings which HVAC searchers look for in queries.
Do this: Identify service types like cooling repair and heating install. Add these into your existing schema markup. Expect this step to take about 1 hour for all pages.
7. Monitor competitors like Holtzople and BPM for strategies
+3 pts
Why: They are mentioned in multiple responses as top competitors; understanding their strategies could help improve your own positioning.
Do this: Conduct a competitive analysis using tools like SEMrush or Ahrefs to identify their strengths. Spend a few hours reviewing their citations and online presence.
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