Your Fix Kit

Paul's Heating & Air Conditioning - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Paul's Heating & Air Conditioning does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Paul's Heating & Air Conditioning",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Taunton",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Taunton"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings ASAP
+7 pts
Why: Your citation presence is only 11.1% with no listings on key HVAC directories like HVAC.com and ACCA.
Do this: Go to HVAC.com and ACCA contractor finder to start the claiming process. Gather any business credentials needed, like NATE certification and EPA 608. This should take about one hour to get verified and could directly impact your citation score.
2. Add Energy Star and NATE badges on service pages
+5 pts
Why: No structured data health means opportunities are missed; certifications add authority to your site.
Do this: Create structured data snippets for both Energy Star and NATE badges using schema markup. Add these to your service pages. Expect this to take roughly two hours for all pages and can significantly improve authority and SERP visibility.
3. Get 6 Google reviews mentioning AC repair this month
+8 pts
Why: You need more mentions in reviews; current setup isn't producing relevant feedback for HVAC which affects visibility.
Do this: Ask satisfied customers for reviews through email or to leave feedback on Google specifically mentioning AC repair. Devote a couple of hours this week to reach out to your client list.
4. Submit NAP to 12 top HVAC citation sources
+6 pts
Why: Your citation accuracy is at 25%; most competitors have significantly more citations boosting their visibility and credibility.
Do this: Identify and compile a list of top 12 HVAC citation sources such as BBB, Angi, and Yelp. Spend about three hours submitting your NAP consistently across these directories for solid citation foundations.
5. Add HVACBusiness schema with serviceType arrays
+2 pts
Why: You lack any structured schema; HVACBusiness schema helps engines better understand your services.
Do this: Implement HVACBusiness schema on all service pages with serviceType arrays like cooling repair and heating install. Use a schema generator tool; it will take about two hours to format and verify.
6. Fix 1 NAP mismatch to start with
+3 pts
Why: Correct NAP will improve your competitive position which is currently at 19.4%, impacting search rankings against competitors.
Do this: Identify and correct at least 1 NAP mismatch on the most visible platform. Use Yext or similar for the audit, aiming for one hour.
7. Check competitors: mention Temp HVAC twice
+2 pts
Why: Temp HVAC outpaces in visibility by getting mentioned in conversations; no mentions for Paul's shows a clear gap.
Do this: Research local listings and forums to find opportunities where Temp HVAC is mentioned. Figure out where you can add your business info to similar conversations; allocate about two hours to analyze and engage.
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