Your Fix Kit

St. Louis Appliance Repair - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what St. Louis Appliance Repair does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "St. Louis Appliance Repair",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "zdygqiuwwo",
    "addressRegion": "ST",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "zdygqiuwwo"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Ewvukkir installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Ewvukkir repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency ewvukkir service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Ewvukkir maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Create 3 citations for St. Louis Appliance Repair now
+7 pts
Why: Citation rate is 0.0% — you need to build credibility to compete effectively.
Do this: List your business on Yelp, Angie's List, and local directories. Provide NAP and service details. Expect to spend 3 hours total on this step.
2. Mention St. Louis Plumbing & Drain in 4 blog posts
+6 pts
Why: Your brand is not mentioned against competition like St. Louis Plumbing & Drain, affecting visibility.
Do this: Create blog content about common appliance issues and include a reference to St. Louis Plumbing & Drain. Dedicate 4 hours to content writing and editing.
3. Reference ABC Contracting and Joe's Home Improvements in posts
+10 pts
Why: Top competitors Joe's Home Improvements and ABC Contracting are both mentioned 1 time — leverage mentions to improve local relevance.
Do this: Pair mentions with relevant content about appliance installations. Allocate 3 hours to write and publish.
4. Add 3 customer reviews about electric appliances by next week
+7 pts
Why: You have no reviews, which is hurting your profile compared to competitors with customer feedback.
Do this: Reach out to past clients via email or call. Offer a small incentive for leaving reviews on Google or Yelp. Spend about 5 hours on calls and follow-ups.
5. List St. Louis Appliance Repair on 3 local citation sites
+2 pts
Why: You currently lack local citations, and competitors likely have several boosting their visibility.
Do this: Focus on sites like Yellow Pages and local chamber of commerce. Fill out each listing completely. This should take 4 hours for a 3-listing setup.
6. Claim your listing on Google Business Profile now
+3 pts
Why: Without a claimed Google Business Profile, you miss out on local search visibility and credibility.
Do this: Go to Google Business Profile and claim your listing. Make sure it has full details and visuals. This will take about 2 hours to set up properly.
7. Build social media profiles to compete with Pinnacle Construction
+2 pts
Why: Pinnacle Construction is a competitor; you don't have a social media presence against them.
Do this: Set up profiles on Facebook and Instagram, and post initial content. Allocate 5 hours for this step to create and schedule posts.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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