Your Fix Kit

Mr. Rooter Plumbing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Mr. Rooter Plumbing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Mr. Rooter Plumbing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "ifmkqi",
    "addressRegion": "CT",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "ifmkqi"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add specific service categories to schema
+7 pts
Why: Audit shows tools need specific service categories, and citation presence is only 16.7%.
Do this: List drain cleaning, sewer repair, water heater, and repipe directly in the Plumber schema. Use a structured data generator to create JSON-LD. Expect this to take about three hours.
2. Claim PHCC member directory listing now
+2 pts
Why: This is crucial as your citation accuracy is only at 25%, and you need to strengthen trust signals.
Do this: Find your PHCC listing to claim it, then link it from your site footer. Allow one hour for setup and verification.
3. Get 5 reviews mentioning emergency plumbing this month
+4 pts
Why: You're looking to gain traction as competitors like Benjamin Franklin Plumbing have stronger local reviews noted twice in responses.
Do this: Create a follow-up email campaign targeted at past clients highlighting emergency plumbing. Spend two hours setting it up, aiming to gather specific review mentions.
4. Add 24/7 emergency response markup
+3 pts
Why: Without this markup, Mr. Rooter Plumbing risks missing out on after-hours queries, which can drive business.
Do this: Implement openingHoursSpecification in schema for 24/7 service. Use the existing website's schema markup to avoid extra costs. This should take about two hours.
5. Add Plumber schema with priceRange on homepage
+2 pts
Why: Missing priceRange data can limit exposure — citation presence is only at 16.7% across three queries.
Do this: Update your homepage's schema to include the Plumber type with priceRange and serviceArea. Allocate four hours to update and test using structured data testing tools.
6. List accurate citations on Yelp and Angi
+2 pts
Why: Right now, your citation rate is 66.7%, but setting it on major platforms is key to climbing local rankings.
Do this: Dedicate time to input correct business details on Yelp and Angi. This can be done in about two hours and should increase citation presence significantly.
7. Get citations on Perplexity and Claude
+2 pts
Why: You currently have no citations on both engines, which can limit your visibility compared to competitors with more citations.
Do this: Research and submit your business to relevant niche directories that may be crawling those engines. Aim for one hour each for both platforms to gather listings.
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