Your Fix Kit

On Temp Inc - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what On Temp Inc does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "On Temp Inc",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Taunton",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Taunton"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings this month
+7 pts
Why: Citation rate is 33.3% with no visibility on key trade directories, hurting overall presence.
Do this: Visit HVAC.com and ACCA contractor finder to claim listings. Fill out profiles with accurate NAP and certifications. Expect this to take 4-6 hours total.
2. Get 6 Google reviews mentioning 'AC repair' this month
+4 pts
Why: Google reviews are critical, and current count is low as your competitors are actively building their reputation.
Do this: Send email requests to customers for reviews or follow up via text. Use the prompt 'Please mention AC repair.' Allocate 2 hours for outreach and monitoring.
3. Submit NAP to top 12 HVAC citation sources this week
+6 pts
Why: You only have 3 citations across 9 queries, hurting credibility against competitors like Johnson HVAC and Temp HVAC.
Do this: Prepare your NAP information for submission. Target directories like Yelp, BBB, Angi, and Houzz. Spend 3-4 hours submitting to these platforms.
4. Add Energy Star and NATE badges to 47 pages
+4 pts
Why: Branding badges add credibility and structured data boosts visibility on SERPs, missing in your current setup.
Do this: Find badge images from Energy Star and NATE websites and integrate them into your existing website layout. Plan for about 3 hours of work.
5. Add HVACBusiness schema with serviceType arrays to all pages
+2 pts
Why: Your citation presence score is 8.3; implementing relevant schemas is crucial for AI identification.
Do this: Generate the required JSON-LD for HVACBusiness with serviceType arrays (cooling repair, heating install, ductless). Validate with Google's structured data tool in 4-5 hours.
6. Reference Johnson HVAC and Temp HVAC in content
+2 pts
Why: Top competitors are mentioned multiple times, signaling your brand is less relevant in current conversations.
Do this: Audit existing service pages to add references to Johnson HVAC and Temp HVAC where applicable. Should take about 2 hours to complete.
7. Fix the 3 NAP mismatches across directories by next week
+2 pts
Why: NAP accuracy is at 25%, and discrepancies are deterring your citations' effectiveness.
Do this: Identify mismatches by cross-referencing current listings. Adjust all discrepancies in profiles across directories in around 3 hours.
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