Your Fix Kit

Restivo’s Heating & Air - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Restivo’s Heating & Air does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Restivo\u2019s Heating & Air",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Providence",
    "addressRegion": "RI",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Providence"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings today
+9 pts
Why: Citation rate is only 33.3% — claiming these directories is crucial for improving local visibility and matching competitors like Regan Heating.
Do this: Log in to HVAC.com and ACCA contractor finder. Complete profile, add NAP and credentials. Expect to spend 4 hours total, aiming for a 10-point lift in citation presence.
2. Get 6 Google reviews mentioning AC repair this month
+5 pts
Why: Reviews are key for visibility, and you need specific mentions of services as highlighted in the audit for local ranking.
Do this: Reach out to past customers via email or text. Use reputation management tools like Podium to simplify the process. Plan to spend one hour setting it up and monitor for a month.
3. Add HVACBusiness schema to all service pages this week
+8 pts
Why: Your current citation presence is only 33.3% — missing structured data signals to AI that you're a local HVAC business.
Do this: Use Google's structured data helper to create HVACBusiness schema with appropriate serviceType arrays. Spend about 3 hours implementing on 9 pages, aiming for a significant boost in search visibility.
4. Submit NAP to top 12 HVAC-specific directories
+5 pts
Why: Citation accuracy is only 8.3% — consistent NAP across directories is essential for local ranking.
Do this: Compile the NAP information and submit it to directories like Yelp, BBB, Angi, and Houzz. Expect to complete this within 2 hours, monitoring for changes thereafter.
5. Update structured data with NATE and Energy Star badges
+3 pts
Why: Your structured data health is at a low 10.0% — adding credentials will improve authority for competitive queries.
Do this: Modify existing structured data markup to include NATE certification and Energy Star badges. Spend about 2 hours making those updates and validating them.
6. Analyze competitor mention frequency and adjust strategy
+3 pts
Why: Competitors like Regan Heating have been mentioned 2 times in relevant queries — you need to catch up.
Do this: Use SEO tools like SEMrush to analyze mentions across platforms. Spend 1 hour gathering insights; realign content strategy to include relevant keywords and topic coverage.
7. Increase citation presence from 33.3% to 100% by Q2
+3 pts
Why: Your citation presence is significantly lower than competitors, which impacts overall visibility and lead generation.
Do this: Create a systematic plan to target and submit to all nine citation sources noted in the audit. Spend a week working on this with daily goals, aiming to completely address citations.
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