Your Fix Kit

Apex Plumbing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Apex Plumbing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Apex Plumbing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Columbus",
    "addressRegion": "OH",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Columbus"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Get 5 reviews this month mentioning emergency plumbing
+9 pts
Why: Your citation rate is currently 11.1% with zero mentions of emergency plumbing in reviews.
Do this: Ask previous customers for reviews. Focus on Google My Business to increase visibility. This can be a one-week push with a $100 incentive for review topics.
2. Add Plumber schema to your homepage this week
+6 pts
Why: Structured data health is at 10, and your schema type is missing crucial service details.
Do this: Implement Plumber schema using JSON-LD format. Include priceRange and serviceArea polygon. Use Google's structured data helper for setup, one to two hours expected for completion.
3. List specific plumbing services in schema
+11 pts
Why: Most plumbers are generic; your schema needs detailed service categories like sewer repair and water heater.
Do this: Update your existing schema to include specific services. Use the defined service categories: drain cleaning, sewer repair, and repipe. Allocate one hour to update and validate.
4. Claim PHCC directory listing and link to your site
+7 pts
Why: Claiming your PHCC member directory listing will enhance your citation presence which is critical at 11.1%.
Do this: Register on the PHCC directory. Ensure your listing is accurate and then link it in your site footer. Expect one hour for setup and another hour for verification.
5. Add 24/7 emergency response markup now
+3 pts
Why: This markup helps capture after-hours plumbing calls, improving your competitive position of 19.4% against rivals like Mr. Rooter and Roto-Rooter.
Do this: Implement openingHoursSpecification into your schema. Validate using Google's structured data testing tool before deployment. Budget 30 minutes for this task.
6. Increase citations to match Roto-Rooter’s volume
+3 pts
Why: Roto-Rooter is cited twice in responses, while you only have 1 citation for 9 queries.
Do this: Target high-value directories like Yelp, BBB, and Angi for new citations. Aim for 5 new citations over the next month to boost your visibility.
7. Benchmark against Rooter Hero's visibility this month
+3 pts
Why: Rooter Hero appears once in queries; closely analyze their digital presence to identify gaps in your strategy.
Do this: Conduct a competitive analysis focusing on Rooter Hero's online footprint. Spend 3-4 hours conducting research, and note any gaps that you can capitalize on to improve your standing.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →