Your Fix Kit

ABC Plumbing & Heating - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what ABC Plumbing & Heating does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "ABC Plumbing & Heating",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "oolkmlqqsw",
    "addressRegion": "ST",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "oolkmlqqsw"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Vjigjnov installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Vjigjnov repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency vjigjnov service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Vjigjnov maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Create 3 citations to match competitors by Monday
+7 pts
Why: Citation rate is 0.0% — competitors are getting mentions, and you're missing entirely.
Do this: Use Yext or Moz Local to set up three citations targeting local directories. Focus on getting listed in prominent sites in your industry. It should take about 4-6 hours to complete.
2. Mention Example Plumbing Solutions in 3 reviews
+6 pts
Why: Competitors like Example Plumbing Solutions are mentioned once — user-generated content helps visibility.
Do this: Reach out to three recent customers and ask them to leave reviews mentioning 'plumbing.' Use Google My Business and Yelp. This will take about 2 hours to manage.
3. Check for NAP consistency across platforms this week
+10 pts
Why: No data on citation accuracy — NAP discrepancies can hurt your rankings and visibility.
Do this: Audit your business name, address, and phone number across all platforms using a tool like BrightLocal. Fix any mismatches within 3 hours for potential gains.
4. Add plumbing service details to Google My Business
+7 pts
Why: Desktop and mobile presence relies on clear service data which you currently lack.
Do this: Log into your Google My Business dashboard and add specific plumbing services offered. Spend about 1 hour completing this task.
5. Collect 10 reviews in the next month
+2 pts
Why: More reviews help compete as your citation presence is nonexistent.
Do this: Set a goal to gather 10 reviews over the next month using follow-up emails to customers. Allocate time weekly to manage and encourage reviews.
6. Monitor citation growth weekly for the next month
+3 pts
Why: You need to know if the gaps in citations are closing surrounding your business.
Do this: Track your citation progress using a system like Whitespark. Dedicate 30 minutes each week for four weeks to adjust strategy based on progress.
7. Evaluate competitor mentions in local forums this month
+2 pts
Why: Competitors like QuickFix Handyman Services are mentioned — understanding what's being said gives insights.
Do this: Join three local forums or groups focused on plumbing discussion. Spend 1 hour analyzing and interacting to gain insights on market trends.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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