Your Fix Kit

RateTest6 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what RateTest6 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "RateTest6",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings now
+7 pts
Why: Citation rate is 0.0% — claiming these directories fills gaps in your visibility and credibility.
Do this: Visit HVAC.com and ACCA contractor finder to set up your business profiles. Expect this process to take one hour per directory, around $100 total for potential promotional features.
2. Add HVACBusiness schema to all 47 service pages
+6 pts
Why: Citation rate is 0.0% — missing schema drastically lowers visibility in search engines like OpenAI and Gemini.
Do this: Generate JSON-LD using Google's structured data helper for each service. Add serviceType arrays for cooling repair, heating install, and ductless. Allocate about three hours for implementation and validation.
3. Get 6 Google reviews mentioning AC repair this month
+10 pts
Why: Competitive position stands at 16.7% — reviews mentioning AC repair specifically can escalate the ranking against competitors.
Do this: Send follow-up emails to recent customers to ask for reviews. Provide a direct link to your Google Business Profile. Aim to complete this in two weeks; no cost involved.
4. Submit NAP to top 12 HVAC directories next week
+7 pts
Why: Citation presence is nonexistent with 0 citations out of 9 queries—this step lays the groundwork for basic local visibility.
Do this: Prepare an accurate NAP listing and submit it to top directories like Yelp, BBB, and Angi. Expect around four hours for completion, may take about $50 in listing fees.
5. Add Energy Star and NATE certification badges to website
+2 pts
Why: Lack of structured data health can confuse search engines about your qualifications.
Do this: Locate the badge images from the respective sites, then embed these with structured data markup in the footer or service area of your website. Allocate two hours for implementation.
6. Monitor citation updates and competitor mentions weekly
+3 pts
Why: Atlantic Heating & Air Conditioning and Back Bay Mechanical mentioned multiple times — you need to stay informed on local competition.
Do this: Set up Google Alerts for your competitors and citation sources. Check these alerts weekly for news and updates affecting your business standing.
7. Identify and fix NAP inconsistencies in local citations
+2 pts
Why: Currently missing citations can lead to multiple NAP inconsistencies — presenting a united front to search engines is critical.
Do this: Audit current citations using a tool like Moz Local. Document and address any NAP mismatches across platforms. Dedicate two hours for the audit and corrections.
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