Your Fix Kit

Tadlock Roofing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Tadlock Roofing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "RoofingContractor",
  "name": "Tadlock Roofing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Tallahassee",
    "addressRegion": "FL",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Tallahassee"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency roofing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim GAF Master Elite listing this week
+9 pts
Why: Your citation rate is only 33.3%, and claiming this listing adds trust with top AI engines.
Do this: Register on GAF's contractor finder. Ensure all business info matches your website. Expect it to take 1-2 hours, and it should increase trust signals significantly.
2. Add RoofingContractor schema with manufacturer certifications
+5 pts
Why: Structured data health is only 10.0%, and adding this schema is crucial for AI visibility.
Do this: Generate JSON-LD for RoofingContractor schema using your credentials like GAF Master Elite and CertainTeed. Deploy on all main service pages—about 3 pages. This will take 3 hours but should markedly increase schema scoring.
3. Get 8 Google reviews mentioning storm damage work
+8 pts
Why: You need to increase your citation presence since it stands at just 33.3% and reviews are a strong trust signal.
Do this: Send out requests to recent clients who had storm damage repairs. Use email and text for follow-ups. Aim for 1 week to gather these reviews, which should enhance your local ranking.
4. List warranty terms in schema offers
+5 pts
Why: Your structured data health is currently low at 10.0%, and warranty terms can attract high-intent searches.
Do this: Update your schema to list specifics like system warranty and workmanship warranty. Use Google's structured data testing tool to verify. This should take around 2 hours for implementation.
5. Add service pages for storm damage and insurance claims
+3 pts
Why: Your structured data health at 10.0% means you miss opportunities to surface for relevant queries.
Do this: Create and publish 2 dedicated service pages with FAQ schema for storm damage and insurance claims. This will involve 5 hours for writing and deploying, targeting better visibility in search queries.
6. Increase citation accuracy from 8.3% to 100%
+3 pts
Why: Current citation accuracy is at 8.3%, which stunts your visibility across platforms.
Do this: Audit and correct all NAP details on key directories like BBB, Angi, and Yelp. Expect to spend about 4 hours to ensure full consistency across your listings.
7. Get mentioned 4 times on competitor search queries
+3 pts
Why: Top competitors like Smith Roofing and Coastal Roofing are mentioned twice in query responses, better positioning them.
Do this: Develop a targeted PR campaign or sponsor local events to increase mentions. Set a goal for 3 months to achieve this, and monitor progress throughout.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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