Your Fix Kit

Apex Electric - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Apex Electric does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Electrician",
  "name": "Apex Electric",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Denver",
    "addressRegion": "CO",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Denver"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Electrical installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Electrical repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency electrical service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Electrical maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add Electrician schema to all 9 pages ASAP
+9 pts
Why: Citation rate is 0.0% across 9 queries — missing schema hurts your visibility in AI engine results.
Do this: Use Google's structured data helper to create JSON-LD for Electrician schema, listing services like panel upgrades and EV charger install. Validate with Rich Results Test before pushing live. Expect a significant boost in citation presence after deployment.
2. Create pages for 2 high-intent services this month
+7 pts
Why: With a competitive position at 19.4%, targeted service pages can increase search relevance and traffic for specific queries.
Do this: Develop dedicated pages for 'EV charger installation' and '200 amp panel upgrade' focusing on relevant keywords. Allocate approximately one week for research, content creation, and optimization. Anticipate higher conversion rates for inquiries.
3. Get 5 Google reviews mentioning electrical work soon
+12 pts
Why: No reviews are present — customer testimonials are critical for local rankings, especially with top competitors like Applewood Plumbing mentioned twice.
Do this: Reach out to recent clients via email or SMS for reviews specifically mentioning EV chargers or panel upgrades. Offer a small incentive for participation to increase response rates. Plan for a two-week rollout to gather the reviews.
4. List Generac and Tesla certifications in schema
+8 pts
Why: Missing credentials mean less authority — your structured data health is only 10%, which signals a lack of trust to AI engines.
Do this: Update your Electrician schema to include certifications for Generac and Tesla. Add logos and verification URLs to foster authority. Expect this to take about three hours to complete and review.
5. Fix citation presence by listing in 5 key directories
+3 pts
Why: Citation accuracy and presence are at 0.0%, hurting visibility on top engines like OpenAI and Perplexity.
Do this: Submit your business to Yelp, BBB, Angi, Houzz, and IBEW local directory. Each site may require slightly different NAP info, so budget another three hours to ensure accuracy and consistency. This builds your local presence.
6. Add NEC code compliance language to website copy
+4 pts
Why: AI engines need technical authority signals — your site's current content lacks this critical compliance context.
Do this: Draft and incorporate language about NEC code compliance in your website's relevant service pages. This may take about one hour to write and implement. Expect to see improved authority signals on subsequent audits.
7. Monitor competitor mentions weekly for insights
+3 pts
Why: Top competitors like Mile High Electrical and MSP Electric need to be tracked for their strategies and keyword usage in your local market.
Do this: Set up Google Alerts for mentions of competitor names and key terms relevant to your business. Allocate thirty minutes per week to analyze findings and adjust your strategy accordingly.
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