Your Fix Kit

St. Louis Plumbing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what St. Louis Plumbing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "St. Louis Plumbing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "pmilmsjimo",
    "addressRegion": "ST",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "pmilmsjimo"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Iuzlupje installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Iuzlupje repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency iuzlupje service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Iuzlupje maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Increase citation presence to 3 by next week
+7 pts
Why: Citation rate is only 33.3% with only 1 of 3 queries showing a citation, losing potential visibility.
Do this: Identify 2 local directories where St. Louis Plumbing can list its business. Create profiles and add NAP, services, and reviews. Expect 5 hours for setup, estimated revenue lift around $1,200 if successful.
2. Create citations on OpenAI and Perplexity immediately
+4 pts
Why: Current citations are 1 on OpenAI and none on Perplexity; optimizing here can improve visibility in searches.
Do this: Submit the business to OpenAI and Perplexity within 48 hours. Use local listing guidelines to format data accurately. Expect 3 hours total — monitor for citation approval within a week.
3. List on 1 new directory with Roto-Rooter mention
+6 pts
Why: Roto-Rooter is a competitor mentioned once; getting listed may help capture its local traffic.
Do this: Use a local business directory like Yelp or Angie's List to create a business profile, ensuring NAP matches exactly. Spend about 4 hours; revenue lift predictions are around $800 if the traffic improves.
4. Ensure 100% citation accuracy across all listings
+4 pts
Why: Current citation accuracy is at 25%, risking mismatched NAP data across platforms that confuses search engines.
Do this: Audit all existing listings for accuracy. Use a tool like Moz Local to identify discrepancies. This process will take about 6 hours, and correcting NAP could lead to recovery of 10-15% in lost traffic.
5. List on Perplexity within the next 7 days
+2 pts
Why: You have 0 citations on Perplexity; capturing this audience can provide new leads among those using the engine.
Do this: Visit Perplexity and claim the business listing. Fill in all required information accurately; ensure services offered are clear. Plan for 2 hours to complete this.
6. Monitor competitors like Hoffman Plumbing for citations
+2 pts
Why: Hoffman Plumbing was mentioned once; tracking their strategies can yield insights for your own citation strategy.
Do this: Set up alerts or use tools like SEMrush to track Hoffman Plumbing’s citations and SEO changes. Dedicate roughly 3 hours to gather this data weekly.
7. Build a strategy to raise competitive position to 30%
+2 pts
Why: Your competitive position is only 16.7% in the market, which is considerably below average.
Do this: Analyze competitor citations and review strategies to formulate an action plan for improvement, which may take about 10 hours. Target a 20% increase in visibility to go after those top spots.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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