Your Fix Kit

Sullivan Plumbing & Heating - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Sullivan Plumbing & Heating does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Sullivan Plumbing & Heating",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings this week
+7 pts
Why: Citation rate is 0.0% — without claiming these directories, you're handing leads to competitors like Atlantic Heating & Air Conditioning.
Do this: Go to HVAC.com and ACCA contractor finder to create accounts and submit a profile for Sullivan Plumbing. Document NAP and credentials like NATE certification. Expect this to take 3-5 hours.
2. Get 6 Google reviews mentioning AC repair this month
+6 pts
Why: Competitors are mentioned in 8 responses combined — reviews can shift your visibility significantly against competitors like Back Bay Mechanical.
Do this: Reach out to past customers via email or text, asking for reviews that mention 'AC repair' or 'furnace install'. Set up a tracking sheet to monitor progress; trying for one review every 5 days is feasible.
3. Submit NAP to top 12 trade directories now
+10 pts
Why: Citation presence rate is 0.0% — adding NAP to these directories is critical for any local visibility improvement.
Do this: List out your business name, address, and phone number. Submit to Yelp, BBB, HVAC.com, ACCA contractor finder, Angi, and Houzz. This can be done in 2-3 hours.
4. Add HVACBusiness schema to all service pages soon
+7 pts
Why: Missing HVACBusiness schema makes it tough for engines like OpenAI to find you, and you're at zero citations on 6 queries.
Do this: Use a structured data generator to create JSON-LD for each service page, including serviceType arrays. Deploy within 4 hours; validate with Rich Results Test after first draft.
5. Install Energy Star and NATE badges in schema now
+2 pts
Why: Not referencing these credentials in your structured data means you're missing key credibility signals that could help against Boston Standard Plumbing and others.
Do this: Get the badge images and integrate them into your existing schema markup. Take about 2 hours to implement and test.
6. Fix structured data issues across 9 current pages
+3 pts
Why: Structured data health is unknown, which weakens your chances against competitors like Pinnacle HVAC.
Do this: Check current structured data using Google’s structured data testing tool. Spend 2-3 hours fixing any errors across your top service pages.
7. Coordinate citations with competitors for backlink strategy
+2 pts
Why: Knowing competitors like Breezway Air Conditioning are mentioned gives insights into potential local backlinks not captured yet.
Do this: Research competitors’ citations to discover where they're listed. Develop a plan to replicate these citations in the next quarter.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →