Your Fix Kit

Joe Hurley Plumbing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Joe Hurley Plumbing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Joe Hurley Plumbing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim PHCC member directory listing today
+9 pts
Why: You currently have 0 citations across 9 queries, and claiming this listing is crucial for visibility.
Do this: Go to the PHCC website, register for the member directory, and make sure to link back to it from your site footer. This will take about two hours and should improve citation presence significantly.
2. Add Plumber schema to your homepage ASAP
+7 pts
Why: Your structured data health is at 10%, and missing schema makes it hard for engines to find you.
Do this: Use Google's structured data markup helper to create and implement Plumber schema with priceRange and serviceArea on your homepage. Expect it to take 1-2 hours, and watch for improved visibility in search results.
3. Get 5 reviews mentioning emergency plumbing this month
+12 pts
Why: Your reviews are non-existent, and competitors like Roto-Rooter have solid mention frequency.
Do this: Reach out to past customers via email or text, requesting reviews on Google. Offer a small incentive if needed. Aim to collect and post these reviews within 30 days for a noticeable impact.
4. List drain cleaning and sewer repair in schema
+8 pts
Why: Your citation accuracy is at 0%, and specifying services helps engines match queries better.
Do this: Update your existing schema to include detailed service categories like drain cleaning and sewer repair. This should only require 1-2 hours to implement, but is vital for correct service representation.
5. Add 24/7 emergency response markup today
+3 pts
Why: Your structured data health is subpar, and this markup can help you appear for urgent queries.
Do this: Implement the openingHoursSpecification for 24/7 service in your schema. This should take about 1 hour and should cover after-hours relevant queries effectively.
6. List on Yelp, BBB, and Angi this week
+4 pts
Why: You have 0 citations across key platforms, and your competitors are already there.
Do this: Create or claim your business profiles on Yelp, BBB, and Angi. This might take 4-6 hours total, but it's essential to start driving citations where potential customers look.
7. Mention Roto-Rooter and competitors on blog
+3 pts
Why: Competitors like Roto-Rooter are mentioned 2 times, and your content needs to reference industry key players.
Do this: Write a blog post mentioning Roto-Rooter and others in context to your services. Use any insights from your own job experiences. This will take about 3 hours to draft and can improve local search relevance.
Want us to do all of this for you?

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