Your Fix Kit

RL4 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what RL4 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "RL4",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings today
+7 pts
Why: Citation rate is 0.0% across 8 queries, and trade-specific directories are crucial for visibility.
Do this: Visit HVAC.com and ACCA contractor finder to claim listings. Complete all company info and citations. Expect this to take about 3 hours total.
2. Submit NAP to 12 HVAC-specific directories now
+6 pts
Why: You have 0 citations reported, and submitting to key directories like Yelp and BBB will fill that gap quickly.
Do this: Compile NAP info and submit to HVAC directories like Yelp, BBB, and Angi. Aim for delivery within 24 hours, approximately 3 hours of work.
3. Get 6 Google reviews for AC repair this month
+10 pts
Why: No reviews in the past year and needing explicit mentions boosts authority—aim for service-specific keywords to target searches.
Do this: Request reviews from recent customers, focusing on 'AC repair' or 'furnace install'. Use follow-up emails or calls over the next 30 days to gain traction.
4. Add HVACBusiness schema with service arrays to all service pages
+7 pts
Why: No structured data health reported; adding this schema will help engines understand your offerings for better visibility.
Do this: Implement HVACBusiness schema across all service pages. Use Google's structured data helper and validate with the Rich Results Test. Expect this task to take 4 hours.
5. Add Energy Star and NATE badges to website
+2 pts
Why: You missed showing credentials for services, which adds instant credibility and may impact rankings relevant to HVAC customers.
Do this: Identify pages to add badges and implement structured data markup. This should take about 2 hours to complete for the significant service pages.
6. Mention Boston Standard Plumbing 2 times on site
+3 pts
Why: Your competitive position is at 18.8 against them; mentioning competitors may help with relevance in organic queries.
Do this: Add mentions of Boston Standard Plumbing alongside competitive positioning statements. Expect this to take about an hour for strategic placements.
7. Analyze inquiries to track citation performance weekly
+2 pts
Why: Citation performance is a critical gap; tracking progress allows you to adjust tactics to reach citation targets effectively.
Do this: Set up a weekly review of citation growth and competitor analysis using a simple spreadsheet or SEO tool. Allocate 30 minutes every week for updates.
Want us to do all of this for you?

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