Your Fix Kit

Benjamin Franklin Plumbing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Benjamin Franklin Plumbing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Benjamin Franklin Plumbing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Sarasota",
    "addressRegion": "FL",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Sarasota"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim PHCC member directory listing today
+9 pts
Why: Citation rate is 0.0% with no directory listings, which is crucial for local visibility.
Do this: Visit the PHCC website and claim your listing. Link this profile from your website footer. Expect to spend 30 minutes setting this up and a noticeable impact on local search results.
2. Get 5 reviews mentioning 'emergency plumbing' this month
+7 pts
Why: You need more Google reviews to improve your competitive position of 19.4 compared to Sarasota Plumbing and All Pro Plumbing.
Do this: Ask satisfied customers for reviews, specifically mentioning emergency plumbing. Use Google Review links and follow up via email or SMS. Allocate 1 hour each week to contact customers and track progress.
3. Add Plumber schema with service categories on homepage
+12 pts
Why: Structured data health is at 10.0%, and specific service categories are necessary for query relevance.
Do this: Use Schema.org's Plumber markup to detail categories like sewer repair and water heater install. Update your homepage with this JSON-LD schema. You'll need about 2 hours to implement and test with Google's structured data testing tool.
4. List 4 specific plumbing services in schema
+8 pts
Why: AI engines need detailed data; your current schema lacks specific service categories which affects visibility.
Do this: Update your existing schema to include services such as drain cleaning, tankless install, leak detection, and repipe. It'll take about 1 hour to edit and validate with Google's testing tool.
5. Add 24/7 emergency response markup for service
+3 pts
Why: Your current structured data does not include any emergency response info despite high demand for after-hours services.
Do this: Implement openingHoursSpecification in your schema to specify 24/7 availability. This should take around 1 hour to configure and test. Expect improved presence for urgent search queries.
6. Get citations on 9 trade directories within 30 days
+4 pts
Why: Citation rate is 0.0% across the board; you need to get listed on key directories like Yelp and Angi now.
Do this: Create business profiles on Yelp, BBB, Angi, and others. Set a target to get listed on all 9 key directories. Budget about 5 hours total for setup and verification.
7. Monitor competitor mentions weekly
+3 pts
Why: Sarasota Plumbing and All Pro Plumbing are mentioned twice in searches, while you are not mentioned at all.
Do this: Use a tool like Ahrefs or SEMrush to track mentions of your competitors. Spend 1 hour each week analyzing their strategies and adjusting your approach based on their successes.
Want us to do all of this for you?

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