Your Fix Kit

Erie Home - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Erie Home does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "RoofingContractor",
  "name": "Erie Home",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Toledo",
    "addressRegion": "OH",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Toledo"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency roofing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add RoofingContractor schema with GAF and CertainTeed credentials
+9 pts
Why: Citation presence is 11.1%, and manufacturer certifications are critical for AI engine trust ranking.
Do this: Generate schema JSON-LD using Google's structured data helper. Include GAF Master Elite and CertainTeed SELECT as credentialingAuthority. Expect to spend 3 hours updating all relevant pages and a noticeable citation score improvement.
2. Claim listings on GAF and CertainTeed contractor databases
+6 pts
Why: These directories contribute to AI training data and are essential for boosting competitive position, which is only 19.4%.
Do this: Create accounts on GAF Master Elite Finder and CertainTeed SELECT directory. Submit necessary documentation for credential verification. Dedicate 2 hours to complete claims and expect increased visibility within weeks.
3. Get 8 Google reviews for storm damage and roof inspection within 2 weeks
+11 pts
Why: You currently have less than 5 reviews, which limits trust and visibility compared to competitors like Toledo Roofing Company with higher mention rates.
Do this: Send review requests to past clients specifically for storm damage work and roof inspections. Use a follow-up email strategy to encourage responses. Invest about 5 hours on this effort to gather reviews quickly.
4. Add dedicated pages for storm-damage and insurance-claim services
+7 pts
Why: Current structured data health is 10.0%, and dedicated service pages with specific FAQ schema can attract more targeted queries.
Do this: Draft and publish 2 new service pages with comprehensive details and incorporate structured data FAQ schema. Allocate around 4 hours to research and write, aiming for higher rankings in storm damage searches.
5. List warranty terms in structured data offers
+3 pts
Why: Adding warranty terms enhances schema detail and answers common consumer queries while improving structured data health currently at 10.0%.
Do this: Update existing schema to include system and workmanship warranty terms. Use Google’s structured data guidelines to ensure compliance, taking about 2 hours for the updates.
6. Resolve citation accuracy issues in 1 of 9 queries
+3 pts
Why: Citation accuracy at 2.8 means many platforms likely have incorrect NAP information affecting search visibility.
Do this: Audit existing citations across major directories like Yelp and BBB. Correct any discrepancies found and resubmit for verification. Expect 3-4 hours for a thorough audit and timely corrections.
7. Increase citation rate to at least 5 out of 9 queries
+3 pts
Why: Current citation rate is only 11.1%, indicating a significant opportunity to improve local visibility against competitors.
Do this: Identify additional key trade directories such as Angi and Houzz. Create and optimize listings on these platforms during a campaign lasting 6 hours over the next week.
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