Your Fix Kit

Goettl Air Conditioning - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Goettl Air Conditioning does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Goettl Air Conditioning",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Phoenix",
    "addressRegion": "AZ",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Phoenix"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA listings this week
+7 pts
Why: Citation rate is 16.7%, and HVAC.com and ACCA are critical for HVAC businesses to gain visibility.
Do this: Register on HVAC.com and ACCA contractor finder. Validate business information and upload any required documents. Expect 4-6 hours of work for both listings, aiming for an immediate citation rate increase.
2. Get 6 reviews mentioning AC repair this month
+5 pts
Why: Reviews are crucial, and none mention specific services like 'AC repair' which can increase AI ranking.
Do this: Send follow-up emails to past clients requesting reviews on Google. Set a reminder to follow up if no response in a week. Allocate 2 hours for drafting emails and managing responses.
3. Submit NAP to top 12 HVAC-specific directories
+8 pts
Why: Citation accuracy is 25% — submitting to key directories can correct misinformation and strengthen local signals.
Do this: Gather NAP details, then submit to top directories like Yelp, BBB, and Angi. Expect 1-2 hours for completion, with significant citation presence lift anticipated.
4. Add HVACBusiness schema to all service pages
+5 pts
Why: Missing HVACBusiness schema is hurting your local visibility; engines thrive on proper schema use.
Do this: Use Google's structured data generator to create the HVACBusiness schema with service type arrays. Inject code into 6 service pages, spending around 3 hours. Aim for higher search placement after execution.
5. Add Energy Star and NATE badges to website
+2 pts
Why: You lack structured data for trade credentials, which could improve credibility with potential customers.
Do this: Find NATE and Energy Star images, integrate schema markup into website header and footer. Spend 2 hours to enhance appearance and trust signals on site.
6. Fix 1 critical NAP mismatch found in audit
+3 pts
Why: Every NAP inconsistency undermines your citation accuracy—current accuracy stands at only 25%.
Do this: Conduct a thorough check of NAP across all platforms and fix the singular mismatch. Expect this to take about 1 hour, needing care to align every citation source.”},{
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