Your Fix Kit

BuildOps - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what BuildOps does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "BuildOps",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Santa Monica",
    "addressRegion": "CA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Santa Monica"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA listings this week
+9 pts
Why: Citation rate is 0% with 0 citations across 9 queries, weakening online visibility.
Do this: Visit HVAC.com and ACCA contractor finder, create a business profile, and submit company details. This should take about 1 hour each for both listings, potentially attracting 30% more business leads within 30 days.
2. Add HVACBusiness schema to all 47 service pages
+7 pts
Why: Structured data health is only 10%, and your schema is missing, impacting AI visibility.
Do this: Use a code generator to create JSON-LD for HVACBusiness schema, covering NAP and service types. Validate the markup using Google's Rich Results Test, allocate about 4 hours to implement this across the site. Expect a noticeable uplift in search visibility.
3. Get 6 Google reviews mentioning AC repair this month
+12 pts
Why: Reviews indirectly impact visibility and citation rate; none have been gathered recently.
Do this: Reach out to past clients and request reviews explicitly mentioning 'AC repair'. Use a follow-up email campaign and a review management tool. Budget 2-3 hours, and track reviews weekly for the targeted count by month-end.
4. Submit NAP to top 12 HVAC-specific citation sources
+8 pts
Why: Citation presence is currently at 0, and critical directories are being ignored.
Do this: Collect documentation and business info, then submit to directories like Yelp, BBB, and Angi. Expect it to take 3-4 hours for full submission across all sites for consistent NAP representation.
5. Add Energy Star badge with structured data markup
+3 pts
Why: Missing trade credentials—including Energy Star—limits credibility and visibility in search.
Do this: Source Energy Star badge and follow schema best practices to add structured markup. Train staff or use a developer to add the badge within 2 hours, which will help with customer trust and potential lead conversion.
6. Add 'cooling repair' and 'heating install' in service pages
+4 pts
Why: Lack of specific service-type arrays in schema is limiting visibility for key terms.
Do this: Update the existing HVACBusiness schema on all service pages to include service types. This should take about 2 hours to edit, with noted improvements expected in relevant search visibility.
7. Monitor competitor mentions and citation successes
+3 pts
Why: Top competitors like Brody Pennell have been mentioned 2 times, highlighting their presence.
Do this: Set up Google Alerts for competitor names and analyze their online strategies monthly. Allocate 1-2 hours a month for monitoring, which will inform your adjustments in reaching a competitive advantage.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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